AAA Western and Central New York has implemented a new CRM system from CDC Software to better manage communications to its 880,000 members. More than 640 AAA associates will be using CDC's Pivotal CRM 6.0 as the auto club works to increase membership, improve customer service and cross-sell and up-sell products.
"Social CRM" is one of the latest buzz terms in the CRM community, and lately, some major players in the space have been taking up the call. In mid-March, Salesforce.com added a Twitter application to its Service Cloud, allowing clients to search, monitor and join Twitter-based customer conversations.
Nextmark Inc. today released its first quarter 2009 Data Card Quality Report, which featured 17 new companies that made the top 50 for their respective categories, double-digit improvements in the 500-plus category, and 11 companies that achieved a perfect score (100) on every data card. Individual data card scores are calculated using a weighted average of 13 attributes, with an emphasis on recent updates.
Pacific Sunwear of California Inc. (PacSun) has extended its 9-year private label credit card contract with Alliance Data Systems Corp. PacSun's private label credit card lets users earn points that can be redeemed for future purchases. It also provides members — mainly teens and young adults — with information on sales and promotions, largely through their monthly statements.
In a global customer acquisition and CRM initiative called "The Big Welcome," Hyatt has launched two customer contests and expanded its Hyatt Gold Passport loyalty program. The contests began April 2.
Database marketing agency Merkle has incorporated Alterian's Integrated Marketing Platform into its portfolio of solutions for the retail industry. Merkle provides the strategy, data and analytical framework to help clients better understand their customers and maximize the ROI of customer interactions. Merkle's retail solution leverages Alterian's Integrated Marketing Platform to analyze incoming and stored consumer data.
Christopher Petix, President, Cash-Media US April 08, 2009
Data quality is a huge issue in the marketing world and more organizations are beginning to realize that poor quality data can hurt them. According to research by D&B Canada, "dirty data" costs US businesses six hundred billion dollars per year, on things like hiring unnecessary contact center staff, printing unnecessary promotional material and postage.
DMNews' Essential Guide to Lists, Database Marketing & Data Services
Chris DeMartine, director of business development, NextMark April 08, 2009
Trillions in unregulated credit default swaps may have undermined the global economy for now, but the future of digital marketing still looks bright. Online channels are exploding to form a paperless playing field for direct marketers, and an increasing number of list managers are joining the game. Here are three steps for building your own lean, green list marketing machine.
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