DMNews: RR Donnelley makes offer for Quebecor World

May 14, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News RR Donnelley makes offer for Quebecor World Chantal Todé May 13, 2009 RR Donnelley & Sons has expressed interest in acquiring all or substantially all of Quebecor World's assets and properties, and is offering to pay Quebecor debtors approximately $957 million cash and 30 million shares, valued at $394 million as of the closing price on May 11.   Systemax wins Circuit City's online business at auction Chantal Todé May 13, 2009 Systemax Inc. won Circuit City's e-commerce business at an auction held this week, subject to court approval. Last month, multichannel electronics merchant Systemax entered a stalking horse agreement valued at $6.5 million with Circuit City, which began liquidating assets in January after filing for bankruptcy protection in November.   Autotrader.com switches to Microsoft Dynamics CRM Lauren Bell May 13, 2009 Auto classifieds Web site Autotrader.com has signed Microsoft Dynamics CRM to provide customer relationship management tools, replacing the site's legacy CRM software. Microsoft Dynamics CRM, which is already used by some of Autotrader's sister companies, was chosen after the company reviewed various off-the shelf tools and its own legacy system.   Publishers continue to grow digital output Lauren Bell May 13, 2009 Digital initiatives continue to gain traction among traditional print publishers — and among readers — according to new research from the Magazine Publishers of America (MPA). The MPA reports that consumer magazines released 76 new digital initiatives in the first quarter of 2009 — 10% more than in Q1 last year.   US and Canadian health buyers available May 12, 2009 Macromark has been awarded management of the US and Canadian buyer files for Sun Chlorella, a health supplement. The US file previously was managed by DS Direct, but the Canadian file is new to the market from Macromark.   In This Week's Print Edition Get comfortable with new FTC regs Thomas Cohn, Counsel, Venable LLP New York May 04, 2009 On February 9, the Federal Trade Commission issued a staff report defining "negative option marketing" broadly as a "category of commercial transactions in which sellers interpret a customer's failure to take an affirmative action, either to reject an offer or cancel an agreement, as assent to be charged for goods or services." FTC staff identified five principles to guide online marketers in complying with Section 5 of the FTC Act.   Tying analytics to ad networks helps Web sites target users Dianna Dilworth May 04, 2009 Analytics can play a key role in optimizing any campaign, and for brands Channel 4 and HowStuffWorks, tying analytics to their ad network buys is a new way that both publishers are optimizing their display ad campaigns. Earlier this month, data services firm Omniture and ad network 24/7 Real Media formed a strategic partnership with these and other publishers to track visitor site behavior and tie this information into their display ads.   Online Poll Click the image below to vote in DMNews' weekly online poll Today's lists and databases Give and Let Give Donors at E-mail May 14, 2009 New e-mail list — Give and Let Give Donors at E-mail — ListBargains —This file contains individuals who have given to charities. With an annual income of more than $60,000, the average donation is historically more than $50 to their particular cause of choice.   GLP Open Top Jeep Vehicle Owners May 14, 2009 New list — GLP Open Top Jeep Vehicle Owners — McCarthy Media — This file contains Jeep owners. It is recommended for sellers of parts and accessories for Jeep vehicles, such as seat covers, tops, suspension, tires and wheels, winches, grill guards, lighting, hard parts, fender, flares, body parts and GPS systems.   B2B Transitions - Businesses on the Move May 14, 2009 New list — B2B Transitions - Businesses on the Move — Key Marketing Advantage — This file contains businesses that have been identified by a proprietary process as having made a recent physical move from a home based business to commercial space or from their current location to across town or across the country. B2B Transitions helps reach businesses just as they settle in and get your products and services in front of them while they are looking for new vendors.   Living Green — Hybrid Car Owners May 14, 2009 New list — Living Green — Hybrid Car Owners — Complete Mailing Lists — This file contains owners of hybrid cars. Many of these auto owners have purchased these vehicles because of their reduced air pollution emissions. Recommended usage includes natural and organic products, energy efficiency savers and environmental cause contributions.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds 4 Tips: Twitter marketing Twitter is everywhere and chock-full of consumers - so more and more marketers want to get on the Tweeting bandwagon. But how can you be sure you're making the most of your microblogging efforts? Four experts share their top tips. Click here to read. FREE WHITEPAPERS View More Research DMNews Data Management Survey

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