DMNews: Draftfcb NY new division puts new spin on CRM

June 9, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News Draftfcb NY new division puts new spin on CRM Cara Wood June 08, 2009 Draftfcb New York has merged its media, digital and CRM practices into a single unit called the Real-Time Marketing division. The change, which is in response to the industry-wide focus on CRM and digital, impacted 100 company employees, who were relocated within the building to be in closer proximity and under the same operating budget.   Apple unveils faster iPhone Dianna Dilworth June 08, 2009 At Apple's Worldwide Developer's Conference today, the computer maker announced its latest update to the iPhone OS and a new handset model, the 3GS, which will make rich media easier to interact with and expanding the reach of consumer base. The price of the current 8 GB iPhone 3G, which will remain on the market, drops to $99, effective today with the announcement.   Study questions local search industry scruples Sharon Goldman June 08, 2009 On June 8, Borrell Associates released a report, underwritten by SEM software provider Clickable, which questions the current state of local search advertising service providers or "resellers." The study notes resellers are not doing enough to reduce churn levels that can be as high as 90% within a year. It also says these resellers are tacking on high margins for services to local advertisers and not offering local advertisers sufficient ROI.   Golden Gate to acquire J. Jill from Talbots Chantal Todé June 08, 2009 The Talbots Inc. has signed a definitive agreement to sell substantially of the J. Jill brand assets to an affiliate of private equity investment firm Golden Gate Capital for approximately $75 million. Jill Acquisition LLC, the Golden Gate affiliate, will assume the leases for 204 of the 279 J. Jill brand stores, which it will continue to operate. Talbots will retain the remaining 75 store leases and is expected to close these stores within the next 60 days.   New segment on Worldata list June 08, 2009 Worldata has added a new segment to the CiBDB files: Government Professionals. This list contains people who work at different sectors of local, state and federal governments in various offices and agencies throughout the US.   In This Week's Print Edition Creative campaigns from Redhook, Western Union, WEL Foundation Lauren Bell, Nathan Golia, Cara Wood Find out what Norm Alger, VP/director, creative, Digitas Health, thinks of RedHook's "Liquid Goodness" campaign, Western Union's Chines New Year effort, and Wesley Enhanced Living Foundation's direct mail call for donations.   Top Tips: Make alternative payments work for your e-commerce site Sharon Goldman With the new credit card bill potentially making plastic an option for fewer people — including those under age 21 and those without good credit — e-commerce retailers are offering more alternative payment methods, which are becoming more and more attractive when shopping online. So what should marketers keep in mind when it comes to choosing and promoting alternative payment methods? Bala Janakiraman, principal product manager, Litle & Co., shares his top tips.   Web Weekly Top Tips: Make alternative payments work for your e-commerce site With the new credit card bill potentially making plastic an option for fewer people — including those under age 21 and those without good credit — e-commerce retailers are offering more alternative payment methods, which are becoming more and more attractive when shopping online. So what should marketers keep in mind when it comes to choosing and promoting alternative payment methods? Bala Janakiraman, principal product manager, Litle & Co., shares his top tips.   more » Today's lists and databases Vitamin & Nutritional Supplement Buyers from American Health Census New list — Vitamin & Nutritional Supplement Buyers from American Health Census — DirectInnovations Inc. — This file contains consumers looking to receive and review valuable medical information, read current medical articles, find relevant links to specific healthcare web sites and receive exclusive offers with valuable coupons for the latest products available.   Equine.com New list — Equine.com — Specialists Marketing Services — This file contains people who buy and sell horses and horse-related goods. These people are looking to shop for horses for sale, stallions for breeding, trailers, horse property and more.   Packaging Hotline Magazine New list — Packaging Hotline Magazine — The Information Refinery — This file contains packaging professionals keeping current on equipment, machinery, materials and business services. This list is 60% male.   American Chemical Society New list — American Chemical Society — Infocus — This file contains chemists, chemical engineers, research and development specialists, technicians, corporate managers, technical managers, production and quality control managers. More than 70% hold either a master's degree or a Ph. D.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Caples Community Find out how Organic brought Ethan Allen's one-on-one design collaboration online Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research DMNews Data Management Survey Click the image below to vote in DMNews' weekly online poll

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