DMNews: Internet marketers, Web publishers, privacy groups eye House BT hearings

June 22, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Advertisement Today's News Internet marketers, Web publishers, privacy groups eye House BT hearings Dianna Dilworth, Chantal Todé June 19, 2009 The battle over behavioral targeting legislation continued Thursday when members of the House Energy and Commerce Subcommittee on Communications, Technology, and the Internet met with the Commerce, Trade, and Consumer Protection Subcommittee for a hearing on the Hill.   Bhatt is BBDO NY's first head of interactive production Lauren Bell June 19, 2009 Andy Bhatt, who has served as head of interactive production in the Omnicom Group and, before that, Wieden & Kennedy, has been named to the same role at BBDO New York. As BBDO New York's first head of interactive production, Bhatt will oversee the interactive department and work with the agency's producers, developers, creatives and production partners on a variety of campaigns, many with digital as their centerpieces.   FOXSports selects Unica for Web tracking, analytics Lauren Bell June 19, 2009 FOXSports.com has started using Unica's NetInsight OnDemand to track visitor behavior and provide Web analytics that will help the site create more relevant, successful marketing programs. The MSN-hosted site, which claims more than 15 million users per month, will be using Unica's technology to track and report all visitor activity on FOXSports.com and affiliated sites.   Associated Press moves into digital ad business Dianna Dilworth June 19, 2009 The Associated Press is getting into the ad business. At a media event in New York on Thursday, the nonprofit news organization presented ad agencies, members of the media and technology professionals with its new approach to selling ads across various multimedia platforms.   Make-A-Wish Foundation reaching out for Hispanic volunteers Lauren Bell June 19, 2009 The Make-A-Wish Foundation has tapped iNSPIRE agency to create collateral that will woo Spanish-speaking volunteers. The win comes as part of a larger agreement between the Make-A-Wish Foundation and iNSPIRE's parent agency Moroch Partners, which was signed this week to develop national public service announcements for the charity. INSPIRE will create Spanish-language Web content and print, radio and TV ads at a reduced price for the nonprofit.   Male enhancement buyers available June 19, 2009 Impulse Media has brought the Extenze buyers list back to the market. This file contains mostly men 50 years of age and over with a average-to-high household income.   In This Week's Print Edition How should I make the most of Twitter? You've devoted time and resources to Twitter, working to reach consumers in a relevant way in a place they are all the time. How do you know if it works? Our experts debate.   Spotlight: Kristi VandenBosch, CEO of Publicis & Hal Riney Sharon Goldman New Publicis & Hal Riney CEO Kristi VandenBosch, formerly president of integrated agency Tequila, is excited to bring her digital and direct background to the traditional brand-focused agency.   From DMNews' Go Inside Multichannel Retail 10 tips: Integrating multichannel data Sharon Goldman In this tight economy, retailers are trying every way they can think of to reach out to customers: Web sites, catalogs, in-store promotions and even mobile messaging. Once all these channels get up and running, however, keeping track of customer data can get difficult. Here are 10 tips for integrating your multichannel data.   Web Weekly Problem Solver: Are you prepared for the biggest postal change in years? Beginning in late November 2009, mailers will be required to switch to full-service Intelligent Mail barcode (IMB) to qualify for greater U.S. Postal Service discounts. IMB offers a dynamic alternative to the extremely limited POSTNET barcode. As you prepare to make the switch to IMB, here are five tips to make sure you take advantage of IMB's benefits.   more » Today's lists and databases Biblical Archaeology Review Magazine New list — Biblical Archaeology Review Magazine — List Services Corp. — This file contains mature, upscale consumers fascinated with historical records and the Bible as a literary, religious and historical text reference. Suggested usage includes subscription, fundraising, travel, cultural events, financial, music, book, video, religious and ethnic offers.   Spanish Speaking Social Networking Community New list — Spanish Speaking Social Networking Community — Focus USA — This file contains Hispanic consumers that have registered for an online social networking site specifically geared to the Latino community. These individuals, spend an average of 25 hours a week online. Average age of prospects is 26.   ChoiceScore by Experian Underbanked and Emerging Populations New list — ChoiceScore by Experian Underbanked and Emerging Populations — Adrea Rubin Management — This file contains new immigrants, recent graduates, widows, consumers with transitory lifestyles and consumers who have a cultural or generational bias against the use of traditional banking services such as credit.   FierceMobileIT Mailing List New e-mail list — FierceMobileIT Mailing List — MeritDirect — This file contains senior managers interested in deploying mobile or wireless technology in their enterprises. FierceMarkets is a business-intelligence publisher, producing eNewsletters, websites, webinars, conferences and live events in specialized vertical markets. The email list only contains people who have subscribed to the weekly publication. Many of these people work for Fortune 2,000 companies in a management function.   Classified InfoDirect, a Mailing List Management company is seeking Full Time and Part Time positions. Current openings include: Mailing List Locator Seeking full time or part time person to locate mailing lists for InfoDirect to manage. Must have minimum 3 years experience locating lists for list management. Must be aggressive and creative. Relocation optional. Mailing Lists Marketing Looking for a part time person to handle marketing for all of its managed lists. Must be creative, imaginative, and think outside the box. Work from your home, relocation not required. Must have minimum 5 years experience in marketing. Mailing Lists Sales Seeking highly motivated, aggressive, full time sales executive with a successful documented track record of selling compiled and response consumer and business lists. Must have a minimum of 5 years of successful sales experience in the direct marketing industry. Excellent base salary, commissions and benefits. Relocation is optional. Data Salesperson - National Accounts Seeking salesperson to bring their experience and contacts to an opportunity to represent our unique data assets including online-generated consumer product usage survey information and individual-level grocery purchase data. Excellent compensation and benefit package for the right person...if that's you, send resume to daniel@infodirectlists.com, or fax to 256-536-0705. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Caples Community Draftfcb creative director Gigi Carroll explains the inspiration behind Sharpie's "Uncap what's inside" Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research DMNews Data Management Survey
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