DMNews: Reader's Digest pulls back print, focuses on digital

June 23, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Advertisement Today's News Reader's Digest pulls back print, focuses on digital Lauren Bell June 22, 2009 Reader's Digest is reducing its rate base and frequency as it redirects resources to new media and digital initiatives worldwide. The US edition of the magazine will slowly trim its rate base from 8 million to 5.5 million over the course of 18 months, starting with the February 2010 issue. Cuts will be focused on less profitable and less loyal subscriptions.   Scheiner takes on chief creative role at Rosetta Kevin McKeefery June 22, 2009 Former TBWA/Chiat/Day executive creative director Gary Scheiner has joined interactive agency Rosetta in the newly created role of chief creative officer.   Jay Berlin appointed CEO of The Sportsman's Guide Chantal Todé June 22, 2009 Multichannel merchant Redcats USA has appointed Jay Berlin as CEO of catalog and Internet brand The Sportsman's Guide. Berlin previously held marketing management roles with Fingerhut and C.O.M.B. Corp., and was SVP of catalog and e-commerce business lines for Northern Tool & Equipment.   ATP debuts new interactive site in time for Wimbledon Dianna Dilworth June 22, 2009 In time for Wimbledon, the ATP, the governing body of the men's professional tennis circuits, has teamed up with digital marketing and technology services firm Digitaria to launch an upgraded interactive Web site.   Boutique hotels join loyalty network Lauren Bell June 22, 2009 Red Carnation Hotels (RCH), a group of 13 boutique hotels in the US, Europe and South Africa, has joined loyalty network ClubHotel. ClubHotel is a paid membership loyalty club serving more than 400 hotels and resorts worldwide. In return for their $150 annual fee, ClubHotel's more than 600,000 members receive reciprocal preferred room rates and discounted dining benefits at all participating hotels.   Insurance firm taps ProspX CRM Lauren Bell June 22, 2009 Lanier Upshaw, a commercial insurance broker, has tapped ProspX Inc. to provide a new CRM platform. ProspX is providing a software-as-a-service (SaaS) system that includes CRM services, company-wide social networking and search engine technology.   Lighthouse introduces new movers at e-mail June 22, 2009 Lighthouse List has released the First Response E-mail America Weekly New Movers with E-mails list. This file contains consumers, who recently have moved, at their e-mail addresses.   In This Week's Print Edition Creative solutions from Shawan Downs, Gerber, Kodak Hear what Julie Petroski, VP, group creative director at Targetbase, thinks of Shawan Downs' promotional effort for its Steeplechase, Gerber's "Start healthy, stay healthy pledge" campaign, and Kodak's "ScanMate/What's in your inbox?" campaign.   Toolbox: Online video, e-mail, lead generation, Web site Unleashing your Web site, what to look for in an online video RFP, how to weed out poor leads and e-mail tips in this week's edition of DMNews' Toolbox.   From DMNews' Go Inside Multichannel Retail 5 must-haves for your e-commerce site Sharon Goldman As Web sales gain importance for nearly every multichannel retailer, making sure your site is competitive with today's best e-commerce offerings is essential. Whether you're just getting started in e-commerce or your site needs freshening up, there are some basic must-haves, says Scott Todaro, senior director of product strategy at Demandware:   Web Weekly Problem Solver: Are you prepared for the biggest postal change in years? Beginning in late November 2009, mailers will be required to switch to full-service Intelligent Mail barcode (IMB) to qualify for greater U.S. Postal Service discounts. IMB offers a dynamic alternative to the extremely limited POSTNET barcode. As you prepare to make the switch to IMB, here are five tips to make sure you take advantage of IMB's benefits.   more » Today's lists and databases Digest International Opportunity Buyers New list — Digest International Opportunity Buyers — Macromark — This file contains opportunity seekers who have purchased a $32 home business program. Seeking financial freedom, they have responded to nationally placed space ads and direct mail for this complete start-up kit for entrepreneurs.   Morningstar Real Estate Investors New list — Morningstar Real Estate Investors — Worldata — This file contains individuals who own real estate or are looking to purchase commercial or residential properties as a financial investment. Many are cash buyers and are also involved in many other investments outside of real estate.   CareerMINE Temporary Employment Seekers New list — CareerMINE Temporary Employment Seekers — ListSolutions — This file contains active job seekers and business professionals seeking temporary employment. These include individuals in need of insurance, career or relocation services or continuing education offers. It is generated from more than 20,000 individual job and career Web sites.   CD Universe PIP New insert program — CD Universe PIP — Stanton Direct Marketing — Inserts reach buyers from an Internet retailer specializing in the sale of domestic & imported music CDs and movies, along with a small portion of video games. Sixty-five percent of these tech-savvy customers have a high education level.   Classified InfoDirect, a Mailing List Management company is seeking Full Time and Part Time positions. Current openings include: Mailing List Locator Seeking full time or part time person to locate mailing lists for InfoDirect to manage. Must have minimum 3 years experience locating lists for list management. Must be aggressive and creative. Relocation optional. Mailing Lists Marketing Looking for a part time person to handle marketing for all of its managed lists. Must be creative, imaginative, and think outside the box. Work from your home, relocation not required. Must have minimum 5 years experience in marketing. Mailing Lists Sales Seeking highly motivated, aggressive, full time sales executive with a successful documented track record of selling compiled and response consumer and business lists. Must have a minimum of 5 years of successful sales experience in the direct marketing industry. Excellent base salary, commissions and benefits. Relocation is optional. Data Salesperson - National Accounts Seeking salesperson to bring their experience and contacts to an opportunity to represent our unique data assets including online-generated consumer product usage survey information and individual-level grocery purchase data. Excellent compensation and benefit package for the right person...if that's you, send resume to daniel@infodirectlists.com, or fax to 256-536-0705. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Blake Ebel from Cannes Blake Ebel, EuroRSCG Chicago's executive creative director, will blog each day this week from Cannes Caples Community Draftfcb creative director Gigi Carroll explains the inspiration behind Sharpie's "Uncap what's inside" Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research DMNews Data Management Survey

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