DMNews: Industry groups introduce behavioral targeting best practices

July 2, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News Industry groups introduce behavioral targeting best practices Dianna Dilworth A group of marketing associations introduced seven best practices principles for behavioral targeting on July 2. The principles - a significant step in the behavorial targeting and privacy debate - are designed to make behavioral targeting more transparent to consumers and to educate consumers on the practices of online advertising and how behavioral data is used.   EuroRSCG Life acquires Medicom Group Cara Wood Global health marketing and communications group Euro RSCG Life acquired UK-based medical agency Medicom Group on July 1. The company will be renamed EuroRSCG Life Medicom. EuroRSCG Life's client roster includes Glaxosmithkline, Novartis, Pfizer, Sanofi-Aventis, Schering-Plough and Wyeth. The merger with Medicom adds Eli Lilly to that list.   Top mobile carriers speaking same language with latest MMA guidelines Carol Krol The Mobile Marketing Association announced on July 1 it has released the latest version - its fourth - of its US Consumer Best Practices Guidelines for Cross-Carrier Mobile Content Services. MMA updates the guidelines twice a year.   StrongMail acquires PopularMedia to offer social networking services Dianna Dilworth E-mail marketing services firm StrongMail Systems has acquired PopularMedia, a social media marketing company, for an undisclosed figure. Under the terms of the agreement, PopularMedia will come under the StrongMail brand and its social media tools will become part of the StrongMail suite of digital marketing offerings.   Ryanair looks to Webloyalty for repeat business Lauren Bell Ryanair, a discount airline based in Ireland, has partnered with Webloyalty in a move to encourage repeat customers. Through the new agreement, customers who book tickets online with Ryanair will receive a prompt at the end of the checkout process inviting them to join Webloyalty's Shopper Discounts and Rewards program.   History journal subscriber file at ALC Lapham's Quarterly, a magazine launched in 2008 and encompassing historic themes through original essays, commentary and criticism from scholars and writers, has awarded management of its list of 13,500 subscribers to ALC.   In This Week's Print Edition As they evolve, e-books and their readers are potential bestsellers Chantal Todé E-books still represent a small percentage of overall online book sales. But this could soon change, thanks to several recent and upcoming developments in this category. In a new report, How Big Is the Reader Opportunity, Forrester Research forecasts that the US market for e-readers will rise from 1 million to 2 million users in 2009.   Editorial: Twitter is a tad overplayed Cara Wood I had a bit of an "I told you so" moment earlier this month during my morning commute when the front page headline of New York's Metro proclaimed: "Study: Twitter's close to completely useless." As someone who's been skeptical of the merit of the medium, I'm feeling pretty smug. It's not that I haven't been watching the trends, Tweeting my whereabouts @DMNews or found it fun to see what our followers are thinking — but fun and function do not always go hand in hand.   Web Weekly Technique: How to build the best PPC landing page You've paid for the click and now you need to make the most of it. We asked three experts to share their secrets on how to design the best landing page so that every pay-per-click lead from a search engine turns into a buyer.   more » Today's lists and databases Babies and More! At E-mail Address New e-mail list — Babies and More! At E-mail Address — Lighthouse List — This file contains respondents to a family health survey answering questions about pregnancy and other specific family health issues. Information on baby products was also included in the survey.   Gourmet Food Mail Order Buyers New list — Gourmet Food Mail Order Buyers — Dataline — This file contains buyers who have purchased gourmet food items from leading catalogers either directly from the catalog or online. Purchases include specialty food and beverage products, such as bakery items, fruits, nuts and cheese, coffee and tea and gift baskets.   Zencore Plus Potency Buyers New list — Zencore Plus Potency Buyers — Impulse Media — This file contains buyers of Zencore Plus, a natural herbal supplement that enhances male sexual performance. These male buyers are, on average, more than 40 years of age.   Classified InfoDirect, a Mailing List Management company is seeking Full Time and Part Time positions. Current openings include: Mailing List Locator Seeking full time or part time person to locate mailing lists for InfoDirect to manage. Must have minimum 3 years experience locating lists for list management. Must be aggressive and creative. Relocation optional. Mailing Lists Marketing Looking for a part time person to handle marketing for all of its managed lists. Must be creative, imaginative, and think outside the box. Work from your home, relocation not required. Must have minimum 5 years experience in marketing. Mailing Lists Sales Seeking highly motivated, aggressive, full time sales executive with a successful documented track record of selling compiled and response consumer and business lists. Must have a minimum of 5 years of successful sales experience in the direct marketing industry. Excellent base salary, commissions and benefits. Relocation is optional. Data Salesperson - National Accounts Seeking salesperson to bring their experience and contacts to an opportunity to represent our unique data assets including online-generated consumer product usage survey information and individual-level grocery purchase data. Excellent compensation and benefit package for the right person...if that's you, send resume to daniel@infodirectlists.com, or fax to 256-536-0705. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Ready. Set. Go. Entries for the 32nd Caples Awards are now open.  Click here to download the entry kit today. Caples Community Johnnie Walker looked to Wunderman to extend its Private Tasting field marketing program online Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research DMNews Data Management Survey
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