DMNews: Meredith Corporation buys stake in The Hyperfactory

July 23, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News Meredith Corporation buys stake in The Hyperfactory Dianna Dilworth The Meredith Corporation, a media and marketing services company, has acquired a strategic stake in mobile marketing firm The Hyperfactory. The investment, whose terms were not disclosed, will be accounted for on Meredith's financial statements for fiscal 2010.   Summer List Price Index shows e-mail faltering, others stable Lauren Bell Worldata's Summer List Price Index shows that list prices, for the most part, are leveling out after alarming drops over the past few quarters. While still much lower than last Summer's prices, this Summer's are largely holding steady compared to last quarter.   Adknowledge acquires Super Rewards Carol Krol Adknowledge announced July 22 it has acquired KITN Media, owner of Super Rewards, a virtual currency platform for online games and social network applications. Terms of the deal were not disclosed, but Scott Lynn, CEO of Adknowledge said this deal, its sixth acquisition in two years, is its largest acquisition to date. The Kansas City, Mo-based ad network said the deal combines the KITN's Super Rewards platform with Adknowledge's technology expertise, deep pockets and reach to enable it to offer a full set of social advertising solutions to advertisers.   Congressional Quarterly joins Roll Call Group to form major Beltway player Lauren Bell Roll Call Group, a wholly owned subsidiary of The Economist Group, has acquired Congressional Quarterly (CQ) in a move to cement its hold on the DC political market. Terms of the deal were not disclosed. CQ, a magazine for Congressmen and other DC insiders, and its Web site, will join the newly formed CQ-Roll Call Group, which also includes 2008 Roll Call acquisition Capitol Advantage, the weekday daily Roll Call magazine, CongressNow wire service and other content sources.   New insert program for outdoor afficiandos from ALC Outside magazine has launched two new programs through ALC Insert Media. In addition to the Subscription Renewal Statement Stuffer Program, the Donor Statement Stuffer Program reaches those who have provided gift subscriptions.   From the Print Edition Brands find mobile adds potential to CRM mix Dianna Dilworth More brands are looking to add the mobile channel to build relationships and be a part of the CRM mix.   Use data insights for new customers Roy Wollen, head of customer engagement and data analytics, Hansa-Database Insight New customers are either loyal advocates in training or a drain on company resources from the moment they land in the database. Taking the long-term view of customer acquisition programs helps you identify both types. Beyond sheer increases in database size, today's best marketers focus on the value of new customers, measuring it over the long term.   Web Weekly Problem Solver: How can b-to-b marketers stretch their marketing budget to generate leads in this economy? With too few dollars in the ever-shrinking b-to-b marketing budget, marketers are hard-pressed to quickly generate qualified, sales-ready leads. M. H. (Mac) McIntosh, president and principal consultant of Mac McIntosh Inc., suggests eight tips for making the most of a minimal budget.   more » Today's lists and databases Pastors Cooperative Mail Program New insert program — Pastors Cooperative Mail Program — Tri-Media Marketing — This file offers placement in a "pastor's information packet" with standard, jumbo postcards and digest booklet ads. Targets recent pastor buyers at Church addresses.   CARS - Clunkers for Cash - Qualified Voucher Prospects by Email New list — CARS - Clunkers for Cash - Qualified Voucher Prospects by Email — Lighthouse List — This file contains warranty and insurance buyers who own an automobile that is more than four years old and receives less than 18 miles to the gallon.   Jameco Electronics Catalog Buyers Masterfile Mailing List New list — Jameco Electronics Catalog Buyers Masterfile Mailing List — MeritDirect — This file contains engineering hobbyists, as well as design engineers and purchasing managers, who order electronics supplies from the Jameco quarterly catalog.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York Manhattan • Direct Mail Manager ... $70K • Email Marketing Manager ... $90K • Merchandise/Marketing Manager ... $100K • Senior Manager/ Director, Merchandise Marketing ... $125K • Director Online Marketing ... $120K • Director Of Marketing, Customer Acquisition ... $150K Connecticut • Online Merchandise-Product Manager...$75k New England Connecticut/Western Mass • Online Media Buyer...$70k • Dir/Mgr, Social Media Marketing...$100k Massachusetts • Sales Manager/Biz Dev Database Solutions...$110k For more opportunities PLEASE visit our website www.smithhanley.com > For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Caples Community Guinness' 250th birthday inspired this interactive game from Dialogue Ireland for Dublin Tourism Ready. Set. Go. Entries for the 32nd Caples Awards are now open.  Click here to download the entry kit today. Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research
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