DMNews: MPA looks to supermarkets for newsstand boost

August 11, 2009 Click here to view this newsletter online Check out DMNews on your smartphone  Today's News MPA looks to supermarkets for newsstand boost Lauren Bell August 10, 2009 Magazine Publishers of America (MPA) will expanded a newsstand promotion that was tested last year for a full-on, regional, in-store campaign, launching Friday. Supermarkets in the Pennsylvania area, with some spillover into New Jersey, Maryland and Virginia, will host the campaign, designed to encourage newsstand sales of consumer magazines.   Publicis buys Razorfish for $530 million Dianna Dilworth August 10, 2009 After speculation and rumors for the past month or so, Microsoft Corporation has sold its digital agency Razorfish to the Publicis Groupe SA holding company in a transaction valued at approximately $530 million in cash and treasury shares.   Sinclair Oil, InfoPrint deal brings transpromo to b-to-b space Chantal Todé August 10, 2009 In one of the first significant applications of transpromo techniques in the business-to-business arena, Sinclair Oil Corp. has chosen InfoPrint Solution Co.'s transpromo software to drive usage of a fuel and expense card for truckers. "This is significant to see relevant content being used in this way move into the b-to-b space," said Lee Gallagher, manager of direct marketing solutions at InfoPrint.   FT may offer new pay model for online content Lauren Bell August 10, 2009 Newspapers, buffeted by this year's downturn in print advertising revenue, are increasingly looking to new online revenue strategies. The Financial Times (FT) is the latest example of this push for online cash, with its announcement that it is considering a "pay-as-you-read" model for its content on the Web.   List Services Corp. releases enhanced subscriber files August 10, 2009 List Services Corp. said that its New Track Media files now offer enhancements with Datamatch. These new files include American Woodworker Magazine-Datamatch, Love of Quilting Magazine-Datamatch, New Track Media Subscriber Masterfile-Datamatch and Sky & Telescope Magazine-Datamatch.   DMNews readies new Buyer's Guide August 10, 2009 DMNews has begun extensive investigation to create the second edition of its annual Buyer's Guide, a comprehensive list of direct marketing service providers and creative agency partners. The DMNews Buyer's Guide 2010 aims to provide a reliable and easy-to-use resource of accurate and relevant information. It will be available in a softcover print edition, as well as on DMNews.com as a searchable digital version.   DMNews seeking Essential Guide to E-mail columns July 27, 2009 DMNews is seeking submissions for the 2009 Essential Guide to E-Mail Marketing, which will be published on October 26. Experts from all areas of the direct marketing world are invited to share their knowledge, case studies, trends, tips, best practices and forecasts with DMNews' readership. We will accept submissions at various levels of expertise and understanding.   From the Print Edition USPS mulls delivery, office cuts to save itself Cara Wood Mailers, US Postal Service officials and legislators have been keeping a close eye on the agency's attempts to rescue itself from a pending financial crisis at the end of this fiscal year.   Web analytics diversify and deepen Lauren Bell In a crowded online retail market, Web analytics have become essential. But visitor counts alone aren't cutting it anymore for e-commerce firms looking to provide ultra-personalized shopping experiences.   Web Weekly Conference Call: The Benefits Companies and Sage Software discuss CRM DMNews chats with The Benefit Companies and its CRM provider Sage Software about CRM. On the line is Larry Ritter, SVP of global product management and product marketing, Sage; Bill Sells, manager of IT, The Benefit Companies; and Justin Andaloro, marketing manager, The Benefit Companies.   more » Today's lists and databases National Register of Health Service Providers in Psychology New list — National Register of Health Service Providers in Psychology — Rickard List Marketing — This file contains psychologists who pay a $330 application fee, $145 in annual dues and meet strict criteria to be listed in a register that credentials licensed psychologists, promotes credentialed psychologists to consumer, provides distinction and value to its registrants, guides psychology students towards credentialing and enhances psychologists' contributions to integrated healthcare.   Cygnus Police, Fire and Emergency Email Masterfile Mailing List New list — Cygnus Police, Fire and Emergency Email Masterfile Mailing List — MeritDirect — This file contains professionals within law enforcement, fire departments, and other emergency response.   The Progressive Farmer Lifestyle Masterfile New list — The Progressive Farmer Lifestyle Masterfile — Key Marketing Advantage — This file has been enhanced with demographic and lifestyle data to allow for target marketing by all consumer offers. The Progressive Farmer subscribers and their families are receptive to direct mail products and service.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York Manhattan • Direct Mail Manager ... $70K • Email Marketing Manager ... $90K • Merchandise/Marketing Manager ... $100K • Senior Manager/ Director, Merchandise Marketing ... $125K • Director Online Marketing ... $120K • Director Of Marketing, Customer Acquisition ... $150K Connecticut • Online Merchandise-Product Manager...$75k New England Connecticut/Western Mass • Online Media Buyer...$70k • Dir/Mgr, Social Media Marketing...$100k Massachusetts • Sales Manager/Biz Dev Database Solutions...$110k For more opportunities PLEASE visit our website www.smithhanley.com > For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Caples Community AIM Proximity built a treehouse restaurant in a New Zealand Redwood forest using only companies found in Yellow's local directory Did you produce the best DM creative this year? Then you must enter the 32nd Caples Awards. Click here to learn more and enter today. Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research
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