Adobe will acquire Web analytics software firm Omniture for $1.8 billion later this year, the companies announced on September 15. As a result, Omniture's analytic software will be embedded in Adobe's content-creation tools. The companies will operate separately until the transaction closes, which is expected to take place in the fourth quarter.
Sundrop Systems, an Orlando, FL-based text messaging service provider, is integrating social media into its LoyalTXT program by using Facebook Connect. The program, which creates and builds marketing databases, is promoting a client base mostly comprised of local and chain restaurants, as well as retail stores.
Online purchases grew again in 2008, but retail sales were flat and call center sales declined, according to Epsilon Targeting, a recently formed data division of Epsilon. These were among the findings in its Annual Multichannel Trend Report, which is based on aggregated merchandise purchase data from the Abacus Cooperative database.
Rosemarie Montroy, a 20-year veteran of the direct marketing industry, died September 10 at the age of 64 after a brief battle with lung cancer. She was most recently CMO at Direct Media Millard.
Two additional segments of the Kompass masterfile, awarded to Worldata earlier this year, are now available. The Kompass International Finance Professionals list includes finance and accounting personnel, managers, directors, financial analysts, financial planners and CFOs. The Kompass International Sales & Marketing Professionals list includes workers responsible for new business development, the growth of client accounts and development of new market opportunities.
Robert Wollan, managing director of CRM, North America, Accenture
Some prognosticators see green shoots of growth beginning to emerge from the long economic winter. Others say the lean times will linger. Most agree, however, that businesses are facing a fundamental 'reset' - markets with profoundly different customer behaviors and internal business models that have been ravaged by quick cost-cutting measures. Some companies used this cycle to conduct a more thorough review of their structure, processes, and capabilities to create competitive advantage, directing resources to create value and win customers. They are taking control of their destiny and seeking to "create their own upturn."
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