DMNews: Pence replaces Griesemer as Coldwater Creek CEO

September 16, 2009 Click here to view this newsletter online Check out DMNews on your smartphone  Today's News Pence replaces Griesemer as Coldwater Creek CEO Nathan Golia September 15, 2009 Coldwater Creek has appointed Dennis Pence, most recently co-founder and chairman of the company, its president and CEO. He replaced Daniel Griesemer, who resigned as director, president and CEO. The retailer announced the selection on September 14, noting it was effective immediately.   Direct Marketing Educational Foundation expands talent placement program Kevin McKeefery September 15, 2009 The nonprofit Direct Marketing Educational Foundation (DMEF) has broadened its Next Generation Leaders program to two additional markets. Now in its third year, the program is placing associates in Dallas and Los Angeles, while continuing to do so in New York.   Causes selects Message Systems for e-mail delivery Dianna Dilworth September 15, 2009 Nonprofit organization Causes has selected e-mail delivery services firm Message Systems to power its e-mail deliverability across all of its sending platforms, including Facebook.   Epsilon study: Online purchases up 8% in 2008 Carol Krol September 15, 2009 Online purchases grew again in 2008, but retail sales were flat and call center sales declined, according to Epsilon Targeting, a recently formed data division of Epsilon. These were among the findings in its Annual Multichannel Trend Report, which is based on aggregated merchandise purchase data from the Abacus Cooperative database.   SmartSource manages book buyers list September 15, 2009 Lyceum Books has named SmartSource Media exclusive list manager. The file contains buyers of social work-related publications on advanced practice methods; gerontology and palliative care; clinical practice and assessment; and social policy.   From the Print Edition Multichannel retailers need to incorporate mobile, social Nathan Golia James Crawford, executive director of the Global Retail Executive Council, talked to DMNews about two potential expansion areas: mobile and social shopping.   Deb Shops' first foray into e-commerce ends up a success Carol Krol Deb Shops, an 80-year-old retailer of junior and plus-sized merchandise for 13- to 25-year-old women, had no online presence a year ago. "It was a very modest site that was information-based rather than product-oriented," says Joe Kassa, CMO of Deb Shops. "It was pretty antiquated."   Web Weekly Dos and Don'ts of catalog circulation strategy Many multichannel merchants are compelled to cut catalog circulation because of the current economic picture. Some retailers, however, are doing so in the name of "mailing smarter." The goal is for sales to drop at only a fraction of circulation cuts. Multichannel merchants such as Williams-Sonoma and J. Crew reported double-digit reductions to circulations in the first half of this year simultaneous with better-than-expected profits. However, one retailer, Chico's, has expressed remorse recently over making cuts it later realized may have been too dramatic. Here, Kevin Hillstrom, president of MineThatData; Rod Ford, CEO of CognitiveData; and Holly Wasas, account manager for brokerage at Direct Media Millard, weigh in on how to cut back wisely.   more » Today's lists and databases 1TM Restaurant Consumer Multi-Channel Marketing Masterfile New e-mail list — 1TM Restaurant Consumer Multi-Channel Marketing Masterfile — 1Touch Marketing — This file contains a permission-based network of restaurant consumers.   Purchase Predictor Science & Nature Product Buyers New list — Purchase Predictor Science & Nature Product Buyers — TMA List Brokerage and Management — This file contains science and nature product buyers. It offers transactional data gathered from a variety of marketers who sell continuity clubs, direct-to-consumer publications and catalog merchandise.   Women of Faith Event Attendees New list — Women of Faith Event Attendees — Bush Lists — This file contains attendees of a Christian women's event, Women of Faith. These female attendees are primarily married, most are age 35 to 55 and many have children at home under the age of 18   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York Manhattan • Direct Mail Manager ... $70K • Email Marketing Manager ... $90K • Merchandise/Marketing Manager ... $100K • Senior Manager/ Director, Merchandise Marketing ... $125K • Director Online Marketing ... $120K • Director Of Marketing, Customer Acquisition ... $150K Connecticut • Online Merchandise-Product Manager...$75k New England Connecticut/Western Mass • Online Media Buyer...$70k • Dir/Mgr, Social Media Marketing...$100k Massachusetts • Sales Manager/Biz Dev Database Solutions...$110k For more opportunities PLEASE visit our website www.smithhanley.com > For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Community Ogilvy creative directors Vicki Azarian and Chris Landau explain how "Mr. Fong" used IBM Rational technology to keep software developers connected Agency Business Report Click below to view all agency profiles

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