DMNews: Vertis appoints Calta first CMO

September 9, 2009 Click here to view this newsletter online Check out DMNews on your smartphone  Today's News Vertis appoints Calta first CMO Nathan Golia September 08, 2009 Vertis Communications named Kathy Calta its first CMO, effective September 1. She most recently served as partner at interactive agency Rosetta. The goal of creating the position, Calta said, is to help the company work more closely with its clients.   ExactTarget acquires Keymail Marketing to expand into UK market Dianna Dilworth September 08, 2009 Indianapolis-based e-mail service provider ExactTarget is expanding into the UK market through the acquisition of Keymail Marketing. Terms of the deal were not disclosed. The acquisition, announced September 8, comes four months after ExactTarget received $70 million in venture capital funding, which it said it would use to expand its international presence.   HP helps marketers reach consumers' printers directly Chantal Todé September 08, 2009 HP has announced a series of relationships with marketers anxious to reach consumers with material they can print at home. In addition, HP has launched the HP APP Studio, a Web site where consumers can access print applications that connect a printer to the Web, without the need for a computer, so they can print movie tickets, coupons and other content.   Acxiom names Taylor VP, corporate marketing Frank Washkuch September 08, 2009 Interactive marketing firm Acxiom appointed Erin Taylor VP of corporate marketing, effective September 1. The former director of direct marketing at Alltel, she is charged with positioning the company to reflect market leadership and increasing its creative services and advertising capabilities.   MGI releases museum-focused masterfile September 08, 2009 MGI Lists has released the Masterfile of Cultural Commerce Professionals from the Museum Store Association. The file includes nonprofit and for-profit organizations such as art, science and history museums; organizations that wholesale products or services to these "cultural commerce" retailers; and manufacturers of museum-quality products and related services.   From the Print Edition What do e-mail marketing firms look for in potential employees when filling positions? Ben Ardito, VP of account services, e-Dialog When it comes to our people and potential candidates, there is one common value we seek: Passion. When meeting with a candidate, we want to see that they are passionate about not only their work and e-mail marketing, but life in general and the opportunity to work with others with the same passion.   AP and NYT find marketers warm up to ads in iPhone news apps Dianna Dilworth More companies are advertising on iPhone apps as the mini programs gain popularity. For publishers like The New York Times and the Associated Press, offering ad units within their iPhone news readers is a natural extension of digital inventory.   Web Weekly Five Questions for: Jim DeRouchey, president, InfoUSA Database Licensing at InfoGroup about local search InfoUSA Licensing, a division of InfoGroup, provides proprietary database services for value-added resellers. The company has recently announced content partnerships and expanded alliances with search companies such as Bing and V-Enable. DMNews chats with Jim DeRouchey, president, InfoUSA Database Licensing about the challenges of local search and the company's strategy to meet that challenge, as well as its future plans.   more » Today's lists and databases Guilford Publications Catalog New list — Guilford Publications Catalog — Names in the News — This file contains bookbuyers in fields such as clinical psychology, psychotherapy, psychiatry, family and couples therapy, health psychology, addictions, gender issues, neuropsychology, developmental psychology and social psychology.   Healthy Directions Pet Interest New list — Healthy Directions Pet Interest — Conrad Direct Inc. — This file contains subscribers to Healthy Directions newsletters, which offers alternative medicine news and information to readers, who have said that they own a pet. These prospets are buyers of vitamins and other health merchandise.   Recession Entrepreneurs New list — Recession Entrepreneurs — American Name Services — This file contains entrepreneurs who have answered questions showing their capabilities and initiative for starting a business.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York Manhattan • Direct Mail Manager ... $70K • Email Marketing Manager ... $90K • Merchandise/Marketing Manager ... $100K • Senior Manager/ Director, Merchandise Marketing ... $125K • Director Online Marketing ... $120K • Director Of Marketing, Customer Acquisition ... $150K Connecticut • Online Merchandise-Product Manager...$75k New England Connecticut/Western Mass • Online Media Buyer...$70k • Dir/Mgr, Social Media Marketing...$100k Massachusetts • Sales Manager/Biz Dev Database Solutions...$110k For more opportunities PLEASE visit our website www.smithhanley.com > For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Caples Community Hear from British Airways and Agency.com how BA is doing its part to jumpstart international business travel with its "Face-to-face" effort CLICK HERE to learn the Top 10 Tips to Win a Caples Award.   Agency Business Report Click below to view all agency profiles

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