DMNews: Zappos.com names Mullen creative AOR; online DM to stay in house

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September 28, 2009 Click here to view this newsletter online Check out DMNews on your smartphone  ADVERTISEMENT Today's News Zappos.com names Mullen creative AOR; online DM to stay in house Chantal Todé September 25, 2009 As it strives to create a more holistic marketing plan for next year, Zappos.com has named Mullen its creative AOR, with responsibility for brand development, media buying and creative, including digital advertising. The agency will work closely with King Fish Media, Zappos.com's partner for offline direct marketing.   DMA faces scrutiny from board member Pike Carol Krol September 25, 2009 At a time when the largest direct marketing association is facing fiscal challenges and member scrutiny, Direct Marketing Association board member and Executive Committee member Gerry Pike has launched a Web site questioning the group's governance. ABetterDMA.org alleges that "DMA's relevancy is fading, its membership falling and its events failing as budget-buster dues and conference fees are sending long-time DMA members heading for the exits." Pike has also mailed DMA voting members asking for their support.   New VDP platform from Advanced Image Direct integrates Salesforce Chantal Todé September 25, 2009 Advanced Image Direct (AID) has patented Cloud2Mail, a variable data digital print platform that processes orders from the Web and prints four-color envelopes and letters simultaneously.   YAI revamps site for better engagement Chantal Todé September 25, 2009 Nonprofit the YAI Network has integrated its relaunched Web site with its online marketing, fundraising and advocacy system, with the goal of better engaging visitors.   CarMD takes DRTV for a spin Nathan Golia September 25, 2009 CarMD, a Fountain Valley, CA-based manufacturer of the computerized car maintenance product by the same name, will roll out a long-form infomercial for the device nationwide next month.   Editorial: Agencies can do better with their Web sites Carol Krol September 25, 2009 Ad agency Web sites suck. Well, most of them. I was doing research recently that involved visiting a long list of agency Web sites, including the global players in the direct marketing space and the generalists.   DirectInnovations manages business list September 25, 2009 DirectInnovations has released the PerfectBusiness.com list to the market. The file contains professionals who are members of PerfectBusiness.com, a Web site that introduces business owners and executives to contacts and features editorial content. These prospects are 55% male; their average income is $82,000.   ADVERTISEMENT Webcast: Improve Search Returns by Over 20 % Free Webcast on October 1, 2009 at 12:00pm PT. Speakers: Rajiv Parikh, CEO & Vinod Nambiar, Director, Position2 . Learn about the business value of automating bid management and the immediate improvement in paid search results. Attendees get a free Cost-Volume-Profit (CVP) analysis beneficial for business growth and forecasting. Register Now From the Print Edition JCPenney takes coupons mobile Dianna Dilworth Mobile coupons come to retail after successful tests in fast food, grocery.   American Family integrated push has NBC, CBS, MSN as partners Mary Elizabeth Hurn American Family Insurance launched an integrated campaign this month with NBC Universal, CBS Radio, Katz Advantage and MSN.   Web Weekly Dos and Don'ts: Webserts Webserts — banner ads placed in confirmation e-mails sent after an e-commerce purchase — have grown in popularity as e-commerce expands and list brokers look for new sources of income. Experts share their "Dos and Don'ts" for marketers looking for opportunities in this emerging channel.   more » Today's lists and databases Davenport & Associates — Japan New list — Davenport & Associates - Japan — List Services Corp. — This file contains Japanese sweepstakes enthusiasts. They have responded to a direct mail promotion and paid 3,000 yen to enter. The file is 60% female.   DWA_Outdoor Enthusiasts Database New list — DWA_Outdoor Enthusiasts Database — Direct Web Advertising — This file contains outdoor enthusiasts. It featuress demographic, lifestyle and recreational interest data. These prospects are 55% male.   Avid Novelty Buyers New list — Avid Novelty Buyers — Paramount Lists Inc. — This file contains buyers of trendy T-shirt or funny gifts, gags or gadgets.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York Manhattan • Direct Mail Manager ... $70K • Email Marketing Manager ... $90K • Merchandise/Marketing Manager ... $100K • Senior Manager/ Director, Merchandise Marketing ... $125K • Director Online Marketing ... $120K • Director Of Marketing, Customer Acquisition ... $150K Connecticut • Online Merchandise-Product Manager...$75k New England Connecticut/Western Mass • Online Media Buyer...$70k • Dir/Mgr, Social Media Marketing...$100k Massachusetts • Sales Manager/Biz Dev Database Solutions...$110k For more opportunities PLEASE visit our website www.smithhanley.com > For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Community Wayne Pick, ECD at Rapp New Zealand, explains how ANZ Bank attracted students with social media rather than monetary incentives Agency Business Report Click below to view all agency profiles
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