DMNews Database Weekly: Cabela's partners with Cenex for co-branded card, loyalty program

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October 22, 2009 Check out DMNews on your smartphone News Cabela's partners with Cenex for co-branded card, loyalty program Mary Elizabeth Hurn Outdoor products multichannel retailer Cabela's has partnered with CHS, an energy, grains and food company, to launch a credit-card and loyalty program for CHS' Cenex brand, a wholesaler and retailer of refined fuels. This is the first card Cabela's credit card division, World's Foremost Bank, has created with another retailer. The companies announced the partnership on October 20.   LoyaltyOne nabs stake in Brazilian loyalty firm Mary Elizabeth Hurn Alliance Data-owned company LoyaltyOne has acquired a 29% stake in CBSM, Companhia Brasileria De Servicos De Marketing, which operates Brazil-based loyalty program Dotz. Terms of the agreement, which was signed in early October, were not disclosed.   Customer-centric view to define future CMOs: Forrester Nathan Golia Forrester Research data released this month shows that just over one in 10 companies value data-driven customer intelligence at the C-level. However, analyst Dave Frankland, the report's author, expects that to improve. Forrester found in its October 16 study, The Intelligent Approach to Customer Intelligence, that 12% of company executives embrace customer intelligence.   TargusInfo, Telmetrics extend measurement partnership Mary Elizabeth Hurn Consumer intelligence solutions provider TargusInfo has extended its partnership with Telmetrics to provide clients expanded data on telephone-based responses. The service can monitor TV, print, radio, direct mail and online ad campaigns.   Westlake Ace Hardware taps Barkley for CRM Mary Elizabeth Hurn Westlake Ace Hardware has tapped Kansas City, MO-based agency Barkley to take on its CRM and database marketing. Consisting of 89 stores in Missouri, Kansas, Nebraska, Iowa, Oklahoma, Texas and New Mexico, Westlake is hoping to retain, grow and extend relationships with its consumer-base.   Column Behavioral e-mail breaks boundaries, taboos Charles Nicholls, CSO and founder of SeeWhy By targeting your e-mail campaign, you can boost loyalty and improve your overall retention rates.   DMNews' Essential Guide to Lists, Database Marketing & Data Services The 2009 DMNews Essential Guide to Lists & Databases is now online The 2009 DMNews Essential Guide to Lists and Databases is now available as a PDF file. Click on the image or headline to download it.   Caples Community BBDO EVP Emma Armstrong explains how FedEx used an audio greeting in drop boxes to promote NASCAR's Sprint Cup DMNews is accepting nominations for its second annual Top 30 under 30 Direct and Digital Marketers. CLICK HERE to nominate someone today DMNews Data Management Survey Agency Business Report Click below to view all agency profiles
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