DMNews Digital Insider: Digital marketing shift speeds up

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October 13, 2009 Check out DMNews on your smartphone Latest News Digital marketing shift speeds up Chantal Todé CDW and Ikea demonstrate shift in traditional marketers toward digital   Platt joins Catalyst Direct as chief digital officer Dianna Dilworth Catalyst Direct appointed Peter Platt to the newly created position of chief digital officer, effective September 26. He is leading all of the agency's digital marketing initiatives, as well as working to acquire new business and grow existing accounts.   Epsilon partners with Air2Web on mobile integration Mary Elizabeth Hurn Epsilon has formed a global strategic partnership with Air2Web, in which the mobile messaging platform is Epsilon's primary mobile partner. Under the agreement, Epsilon can resell and integrate Air2Web's technology into its client offerings. The deal was signed in late September. Financial terms were not disclosed.   FoodNetwork.com debuts Halloween video series Dianna Dilworth FoodNetwork.com is running a series of online videos featuring spooky recipes to celebrate Halloween and to connect with the network's fans. The network created the Web exclusive videos to drive traffic to its site during the pre-Halloween season, one of the biggest times of year for the portal. It hopes to entertain and engage its fans with the endeavor, and attract new viewers.   Valpak opens up mobile local couponing with iPhone application Dianna Dilworth Direct mail coupon veteran Valpak is bringing its brand of local offers to the iPhone, introducing an app as the company pushes to become more digital.   Inside Digital Insider conversation with: Josh Jacobs, SVP, brand advertising products and marketing, Glam Media Josh Jacobs was appointed SVP of brand advertising products and marketing at Glam Media, a publisher and media network, on October 12. DMNews talks with Jacobs about the state of ad networks and how his experience as VP and general manager of Yahoo advertising technology platforms will help him in his new role.   Opinion How to make Twitter measurable Evan Gerber, Principal Experience Design Consultant, Molecular More than ever, hard numbers are necessary to demonstrate success. They are incontrovertible, easy to communicate, and can point out what is or is not working. For new media darling Twitter, marketers are finding more tools to help them understand how their efforts are performing.   The DMNews Essential Guide to Search Engine Marketing DMNews Essential Guide to Search Marketing now online The 2009 DMNews Essential Guide to Search Marketing is now available online. Click on the image or headline to read.   Using video in your SEO: Your ticket to the top of the page Carol Lustig, director of marketing, Options Media/1Touch Marketing Imagine being able to give your best sales pitch to a prospect at the exact moment they make their buying decision. Now, with video SEO, you can. Unlike SEO for a Web site, video SEO can place multiple versions of a customized video about your business with major search engines, such as Google Video, Yahoo Video, MSN Video, AOL Video, Media Café and YouTube.   30th Anniversary Celebrate DMNews' 30th anniversary by sharing your knowledge of direct marketing history DMNews is accepting nominations for its second annual Top 30 under 30 Direct and Digital Marketers. CLICK HERE to nominate someone today Agency Business Report Click below to view all agency profiles

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