DMNews Digital Insider: First-half Web ad spend down 5.3% to $10.9 billion

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October 6, 2009 Check out DMNews on your smartphone Latest News First-half Web ad spend down 5.3% to $10.9 billion, say IAB, PricewaterhouseCoopers Dianna Dilworth US Web advertising revenues dropped to $10.9 billion for the first half of this year, representing a 5.3% decline from the same period in 2008, according to the IAB Internet Advertising Revenue Report for the first half of 2009. The study was released October 5 by the Interactive Advertising Bureau and PricewaterhouseCoopers.   Revised FTC policy means bloggers must disclose mailed freebies Frank Washkuch Bloggers will soon have to disclose the freebies and other compensation they receive as part of direct marketing campaigns and other types of efforts. The Federal Trade Commission voted unanimously on October 5 to alter guidelines that call for penalties of up to $11,000 per violation, according to the Associated Press.   Omnicom names Nelson digital CEO Dianna Dilworth In recognition of digital's growing piece of its business, Omnicom Group has appointed Organic founder Jonathan Nelson CEO of Omnicom Digital, a newly created position. Nelson is working across the company's various agencies to identify digital initiatives' strengths and weaknesses and possible opportunities for acquisition.   1-800-Flowers blooms with Facebook transactions Dianna Dilworth Retailer 1-800-Flowers is increasingly finding social media an ideal place to connect with customers.   HSN partners with Motricity for mobile initiatives Nathan Golia HSN is working with Motricity on SMS marketing, using the agency's Gateway service to manage HSN's text-messaged daily deal alerts and mobile order confirmations. The network is employing the technology to drive purchases and offer current customers more flexibility.   Inside Digital Ask the Insider: Gary Spangler, e-marketing manager, DuPont Sara Holoubek Gary Spangler, e-marketing manager at DuPont, recently stepped into a new role at DuPont that sharpens his focus on social media marketing. He describes the role as part educating and part cheerleading. He also provides oversight and governance. Spangler shared his thoughts on social media marketing, integrating social media with other media channels, and why he doesn't like the word advertising.   Opinion Using negative keywords to improve paid search campaigns Brian May, Senior SEO Analyst, BRC Marketing One of the most frequently overlooked ways to improve click-through rates (CTRs) on paid search campaigns is the effective use of negative keywords. Negative keywords are used to filter search impressions that include words or phrases unrelated to the product or service you are selling.   The DMNews Essential Guide to Search Engine Marketing DMNews Essential Guide to Search Marketing now online The 2009 DMNews Essential Guide to Search Marketing is now available online. Click on the image or headline to read.   It's time to get social with search marketing Lisa Wehr, CEO and founder, Oneupweb Search engine marketing is changing — and it's time to stand up and take notice. No longer is it enough to optimize content and create meta tags. While these elements are still important, social media has revolutionized SEO. All of the major search engines are now indexing blogs, images, videos, podcasts, press releases, social profiles, news and more.   Caples Community Wayne Pick, ECD at Rapp New Zealand, explains how ANZ Bank attracted students with social media rather than monetary incentives DMNews is accepting nominations for its second annual Top 30 under 30 Direct and Digital Marketers. CLICK HERE to nominate someone today Agency Business Report Click below to view all agency profiles

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