DMNews Email Marketing Weekly: Co-branded creativity bolsters partner efforts

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October 21, 2009 Check out DMNews on your smartphone Advertisement Are Your Email Marketing Campaigns Best in Class? Maximize the effectiveness of your email marketing campaigns with cutting-edge strategies, best practices and trends from StrongMail's Email Breakthrough Report Q309. This free industry resource features innovative creative and strategy ideas from top brands. Get It Now >> Inbox Insider Inbox Insider: Co-branded creativity bolsters partner efforts Dianna Dilworth October 20, 2009 Using e-mail to cross-promote multiple brands can be tricky, but when done right, it can noticeably increase ROI. The idea behind any co-branded effort should be for both brands to partner in a clever way that makes the joint experience better than either brand on its own.   News Nonprofits less likely to use collected data in campaigns: Return Path study Nathan Golia Though three-quarters of nonprofits gather consumers' names and locations when they sign up for e-mail communications, that's often where consumer data collection ends for those groups, according to a Return Path study, released October 20. Nonprofits are half as likely as for-profit companies to collect information beyond name and geographic location from their e-mail subscribers — 20% vs. 42%.   Chick-fil-A to launch 'cow-created' site to build e-mail database Carol Krol Fast-food chain Chick-fil-A will launch a Web site on October 21 — www.eatmorechikin.com — as a separate Web experience from its primary site. The company's ultimate goal is to build an additional e-mail database for the brand. The quirky site, created by the food company's interactive agency Click Here, will be designed to look like it was created by cows.   Strongmail, Equifax announce social targeting and acquisition tool: DMA09 Cara Wood On October 19, Equifax and Strongmail announced at DMA09 they are partnering on a tool that enables marketers to target consumers not only by demographic and behavioral data, but also by social media influence. The tool has direct integration with blogs and social networks, including Twitter, Facebook and MySpace.   ADVERTISEMENT Increase Customer Sales with Email Marketing Free Trial for DM News Subscribers - Send email newsletters, coupons and sales announcements to your customers with award-winning email marketing from VerticalResponse. Quickly and easily send emails in minutes - no technical expertise needed! Choose from hundreds of customizable templates and stand out from your competition. Grow your business with email marketing from VerticalResponse. Sign up for your Free Trial today! Opinion Gold mine of e-mail responses going untapped Larry Kavanagh, founder and CEO, D.M.insite The most opened, read, and acted upon e-mails are automated e-mail campaigns. Marketing Sherpa reports an impressive open rate of over 50% on automated messages, compared to a typical open rate of 20% in 2008.   From the 2008 DMNews Essential Guide to E-mail Marketing E-mail basics meet new tricks Douglas Quenqua E-mail marketers blend established best practices with new options, such as social media and embedded video, to engage consumers.   Lists and Databases RCR Wireless Email File Email List New e-mail list — RCR Wireless Email File Email List — MeritDirect — This file contains subscribers to RCR Wireless News. The RCR Wireless News target audience is executive-level employees at leading wireless companies, and volume buyers at enterprise-class organizations. These prospects are 39% male.   30th Anniversary Celebrate DMNews' 30th anniversary by sharing your knowledge of direct marketing history DMNews is accepting nominations for its second annual Top 30 under 30 Direct and Digital Marketers. CLICK HERE to nominate someone today Caples Community Ogilvy creative director David Korchin explains the insight behind Vaseline's "Prescribe the Nation" viral campaign Agency Business Report Click below to view all agency profiles
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