DMNews: Michelin launches $20 million ad campaign, featuring digital and direct elements

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October 7, 2009 Check out DMNews on your smartphone  Today's News Michelin launches $20 million ad campaign, featuring digital and direct elements Carol Krol October 06, 2009 Michelin launched a $20 million global consumer advertising campaign on October 6. The integrated effort, handled by agency of record TBWA, includes TV, print and online elements, as well as direct mail and point-of-sale materials through its dealer network.   JetBlue working with e-Dialog on e-mail marketing, loyalty program Dianna Dilworth October 06, 2009 JetBlue Airways is working with e-mail service provider e-Dialog to power its e-mail marketing messages and revamp its TrueBlue loyalty program. JetBlue is using e-Dialog's software to create e-mail campaigns in-house. The airline is also collaborating with the agency's team on e-mail strategy, as well as technical and data services.   HSNi names Ethier CEO of Cornerstone Chantal Todé October 06, 2009 Multichannel retailer HSNi has promoted Mark Ethier to CEO of its Cornerstone business, with responsibility for maximizing the catalog division's performance. The company announced the move on October 5. Ethier was previously HSNi's EVP and COO, overseeing all aspects of operations across the HSN, HSN.com and Cornerstone divisions.   HopeMongers launches Web community to connect donors with charitable projects Chantal Todé October 06, 2009 Nonprofit group HopeMongers launched an online community on October 5 to connect donors with community projects around the world. The portal enables consumers to donate as little as $10 and allows them to track the progress of their gifts using social media tools.   RMI releases heart product buyers list October 06, 2009 RMI introduced the Miracle Breakthrough Labs Healthy Heart list to the market on September 28. Buyers have purchased EDTA Mega Plus and other related supplements to reduce cholesterol levels, high blood pressure and the risk of heart attack and stroke.   From the Print Edition Fox mobile effort brings print to life Dianna Dilworth To promote the Blu-ray and DVD release of X-Men Origins: Wolverine, Fox Home Entertainment worked with mobile marketing firm Jagtag to create a mobile and print campaign.   Toolbox: Tips on mobile, social media, CRM and Internet marketing Getting customers on board with your mobile initiative, improving process for more sales and more   Web Weekly Ad networks 101 Today, more and more marketers and agencies are turning to ad networks. Prices tend to be lower than buying advertising directly from publishers and the networks boast a vast online footprint. Starting to experiment with and choose your network(s) can be overwhelming. Here, our experts offer tips on how to make smart choices when it comes to online ads.   more » Today's lists and databases Chocolate Lovers New list — Chocolate Lovers — eTargetMedia.com Inc. — This file contains consumers living in the US that have indicated their love for chocolate. Subscribers have indicated their preferences while providing detailed information to a lifestyle questionnaire.   Personalized Products From Identity Direct New list — Personalized Products From Identity Direct — The Catamount Group — This file contains females who have purchased for the children up to age seven they love. These mothers, grandmothers, aunts and friends have responded to an alternative media direct mail offer and have all paid for their orders.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York Manhattan • Direct Mail Manager ... $70K • Email Marketing Manager ... $90K • Merchandise/Marketing Manager ... $100K • Senior Manager/ Director, Merchandise Marketing ... $125K • Director Online Marketing ... $120K • Director Of Marketing, Customer Acquisition ... $150K Connecticut • Online Merchandise-Product Manager...$75k New England Connecticut/Western Mass • Online Media Buyer...$70k • Dir/Mgr, Social Media Marketing...$100k Massachusetts • Sales Manager/Biz Dev Database Solutions...$110k For more opportunities PLEASE visit our website www.smithhanley.com > For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds DMNews on LinkedIn See what the industry is saying about our 30th anniversary and share your own comments about DMNews Indirectly Blog post Gary Scheiner, chief creative officer at Rosetta, hears the past calling, and he likes it DMNews is accepting nominations for its second annual Top 30 under 30 Direct and Digital Marketers. CLICK HERE to nominate someone today Agency Business Report Click below to view all agency profiles

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