DMNews: Survey: Job market recovery for DMers better than average

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October 14, 2009 Check out DMNews on your smartphone  Today's News Survey: Job market recovery for DMers better than average Frank Washkuch October 13, 2009 The job market for direct and digital marketers is recovering more quickly than the rest of the nation, according to statistics released on October 13 by executive placement firm Bernhart Associates. The survey, which tallied the responses of 359 companies from September 28 to October 12, found that 30% of respondents said they will add staff members during the remainder of 2009, up 10% from the third quarter.   Pitney Bowes sues Zumbox for patent infringement Frank Washkuch October 13, 2009 Pitney Bowes filed suit against Zumbox in California Central District Court this month, alleging that Zumbox's Web-based mail system infringes on three of its patents. The suit seeks to stop Zumbox from using technology that Pitney Bowes claims is related to the patents.   Starwood launches Twitter, Facebook and iPhone apps for loyalty program Mary Elizabeth Hurn October 13, 2009 Starwood Hotels & Resorts is using a suite of Twitter, Facebook and iPhone applications to enhance its Starwood Preferred Guest (SPG) loyalty program. The social media tools, which can also be downloaded by non-members, include SPG TripShare, a Facebook photo application developed with Buddy Media.   Cabela's hires Webtrends for Web analytics Chantal Todé October 13, 2009 Outdoor gear multichannel retailer Cabela's has selected Webtrends as its Web analytics vendor, replacing Coremetrics. A key factor in Cabela's decision to hire Webtrends was the firm's ability to give the retailer free access to its data through an open API framework.   E-mail marketers release social networking integration tools Dianna Dilworth October 13, 2009 E-mail marketing service providers announced new platforms this week that take advantage of consumers' appetite for social media. For one, ExactTarget announced it will release a tool that integrates e-mail marketing capabilities into Twitter.   From the Print Edition Beauty ads gel with men Mary Elizabeth Hurn Men are discerning consumers of personal care products, and marketers find direct tactics are effective ways to reach them   Leave online cart abandonment behind E-commerce retailers have long been frustrated with consumers' propensity to fill an online shopping cart, only to get cold feet at the checkout screen. Four experts offer potential solutions to this problem   Web Weekly Five questions for: Lisa Lynn, director of marketing and communications at UPS Chantal Todé UPS launched a new insert marketing service in early October in five US metropolitan areas with Bed Bath and Beyond, Men's Wearhouse and Zappos. DMNews chats with Lisa Lynn, director of marketing and communications at UPS, about ways the program differs from traditional insert media, the overall challenges marketers face and how to make a statement in white.   more » Today's lists and databases Knee Deep In Debt New list — Knee Deep In Debt — Whitestone Data — This file contains people who are behind on their bills. These individuals have all filled out a questionnaire indicating this. Their average age is 35 and their average income is $38,550.   Best Home Paycheck Biz Op Buyers New list — Best Home Paycheck Biz Op Buyers — Jara List Management Inc. — This file contains buyers of a home-based business information kit. All have paid $49.95 by credit card. The file is 65% male.   Home Sweet Homeowner Details New list — Home Sweet Homeowner Details — ListAbility Inc. — This file contains people who own their own homes. Demographic, property value and mortgage information is available. It is collected from local authorities.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York Manhattan • Direct Mail Manager ... $70K • Email Marketing Manager ... $90K • Merchandise/Marketing Manager ... $100K • Senior Manager/ Director, Merchandise Marketing ... $125K • Director Online Marketing ... $120K • Director Of Marketing, Customer Acquisition ... $150K Connecticut • Online Merchandise-Product Manager...$75k New England Connecticut/Western Mass • Online Media Buyer...$70k • Dir/Mgr, Social Media Marketing...$100k Massachusetts • Sales Manager/Biz Dev Database Solutions...$110k For more opportunities PLEASE visit our website www.smithhanley.com > For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 30th Anniversary Celebrate DMNews' 30th anniversary by sharing your knowledge of direct marketing history DMNews on LinkedIn See what the industry is saying about our 30th anniversary and share your own comments about DMNews DMNews is accepting nominations for its second annual Top 30 under 30 Direct and Digital Marketers. CLICK HERE to nominate someone today Agency Business Report Click below to view all agency profiles

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