DMNews Database Weekly: Borders launches free Wi-Fi in customer loyalty push

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November 12, 2009 Check out DMNews on your smartphone Advertisement EVERY 3 SECONDS, A VIABLE LEAD IS KILLED. Don't be a victim of data decay. No matter how good your leads are they have a definite shelf life. Contact info decays at a rate of 70.8% in a 12-month period. Titles change, people get married, and businesses merge, move, or close. That doesn't mean your leads have to die. ZoomInfo can help. JOIN THE FIGHT. SAVE THE LEADS. News Borders launches free Wi-Fi in customer loyalty push Mary Elizabeth Hurn Borders is using free Wi-Fi service, as well as other initiatives, to differentiate itself from competitors and increase membership in its loyalty program this holiday shopping season.   Hilton debuts first US iPhone, iPod Touch apps Mary Elizabeth Hurn Hilton Worldwide will launch iPhone and iPod Touch applications for seven of its hotel chains by the end of this year. It is the first time the company has used the channel in the US. The free apps for the Hilton and DoubleTree brands launched November 10.   NetSuite, InsideView partner on social CRM Nathan Golia Software providers NetSuite and InsideView are partnering to make InsideView's social media information available through NetSuite's cloud CRM platform. The companies announced the deal November 10. Discussion leading to the partnership began in May, with both companies saying that their clients wanted more social media-related insight.   Gap launches pilot loyalty program in Vancouver Mary Elizabeth Hurn This month, clothing retailer Gap launched a pilot loyalty program in the Vancouver, BC area. Once consumers opt-in, the program known as Sprize tracks purchases via a card swiped at checkout. If the price of any of the purchased items from the store drops within 45 days of the purchase, the customer will be credited the difference to his or her Sprize card.   Alterian reports 40% increase in first-half earnings Nathan Golia Analytics firm Alterian reported revenue of $24.1 million for the first half of fiscal 2009, a 40% increase from the first half of last year. This included a 44% growth rate in North America, up from a 19% growth rate this time last year.   Advertisement iContact Enterprise & Email Marketing Campaigns iContact Enterprise is for companies that want creative, strategic, and deliverability assistance. Customers are assigned a dedicated Client Success Manager. Each Manager is a certified Email Marketing Professional who uses email marketing best practices to increase results over all of your email marketing campaigns. > Learn More Column Can analytics software help you write stronger Web copy? Brett Zucker, CTO of Bridgeline Software, and Bob Bly, freelance copywriter Forrester Research says that the effectiveness of conventional stand-alone web analytics software is limited by the "action chasm." The action chasm is the delay in action between when an analytics report is generated vs. when it is read, reviewed and acted upon. The longer the delay between metric measurement and corrective action, the more money you leave on the table.   30th Anniversary Do not miss the opportunity to market your services, align your brand and celebrate your industry through the publication that has covered it from its inception. The DMNews 30th anniversary issue closes November 13, so reserve your space today and be a part of the highly anticipated edition of the leading direct & digital marketing publication, DMNews. To find out more and reserve space, please contact Sammy Patel at 646.638.6171 or Sammy.patel@dmnews.com Deadline is this Friday! DMNews' Essential Guide to Lists, Database Marketing & Data Services The 2009 DMNews Essential Guide to Lists & Databases is now online The 2009 DMNews Essential Guide to Lists and Databases is now available as a PDF file. Click on the image or headline to download it.   Buyer's Guide Don't miss the opportunity to ensure that your company is listed in the 2010 DMNews Buyer's Guide. DMNews' Buyer's Guide is a one-stop shop that provides marketers with all the products and services they need right at their fingertips. - 8,000 of the leading direct marketers receive the annual Buyer's Guide in the mail - 117,000 monthly unique visitors of DMNews.com have unlimited access to the Buyer's Guide online Brand your company and generate leads from this elite audience by taking advantage of a variety of options to ensure your company stands out. To find out more and reserve your space today, please contact Tori Truong at 646.638.6176 or at Tori.Truong@haymarketmedia.com Deadline is this Friday! 30th Anniversary Celebrate DMNews' 30th anniversary by sharing your knowledge of direct marketing history Caples Community BBDO EVP Emma Armstrong explains how FedEx used an audio greeting in drop boxes to promote NASCAR's Sprint Cup DMNews Data Management Survey
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