DMNews Database Weekly: UK-based Markco Media promotes CouponCodes4U.com in time for holiday e-commerce

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November 19, 2009 Check out DMNews on your smartphone Advertisement EVERY 3 SECONDS, A VIABLE LEAD IS KILLED. Don't be a victim of data decay. No matter how good your leads are they have a definite shelf life. Contact info decays at a rate of 70.8% in a 12-month period. Titles change, people get married, and businesses merge, move, or close. That doesn't mean your leads have to die. ZoomInfo can help. JOIN THE FIGHT. SAVE THE LEADS. News UK-based Markco Media promotes CouponCodes4U.com in time for holiday e-commerce Mary Elizabeth Hurn Markco Media, a UK-based media and advertising company, will launch a paid search marketing campaign on November 19 to promote CouponCodes4U.com, the US counterpart to MyVoucherCodes.co.uk. Previously the site was only promoted through organic search engine marketing.   Omni Hotels doubles rewards on rooms booked online to draw members Nathan Golia New members of Omni Hotels' Select Guest loyalty program will receive double credits for stays booked on Omnihotels.com through the end of the year.   Ad noise can drown brand loyalty, says CMO Council study Cara Wood Marketers often cite cutting through the clutter as the goal of a new campaign — but how many of those messages are perceived as clutter themselves by consumers? According to a poll from the Chief Marketing Officer (CMO) Council and InfoPrint Solutions Company, 41% of consumers say they would consider ending a brand relationship due to irrelevant promotions, and another 22% say they would definitely defect from the brand for that reason.   Lamps Plus plans holiday e-mail coupon effort delicately Dianna Dilworth For online retailer Lamps Plus, sending out coupons is a double-edged sword. The online retailer, which plans to send out a holiday e-mail coupon offer for Black Friday and Cyber Monday, has found that distributing coupons too often is not good for revenue. This holiday season, Lamps Plus is offering a coupon for $30 off of a $200 purchase to attract new customers.   ASPCA adds to database via pro-bono effort Mary Elizabeth Hurn Animal rights group ASPCA has added more than 1,000 e-mail addresses to its database since launching a lead-generation effort earlier this month. Lead-generation firm Pontiflex is executing the campaign pro-bono, after deciding to work on it instead of giving away free items at the Ad:Tech New York conference.   Merkle taps healthcare vet Baskin to lead new market research unit Nathan Golia CRM agency Merkle, which created healthcare and mobile groups this year, launched its market research practice on November 12. The division is a part of the company's Quantitative Solutions Group. The Columbia, MD-based company has hired Christine Baskin to lead the division as VP of market research.   Novartis $200 million integrated campaign promotes heartburn drug Mary Elizabeth Hurn Pharmaceutical company Novartis launched a $200 million integrated ad campaign, which includes a number of digital elements, on November 12 for over-the-counter heartburn drug Prevacid 24HR. The effort's digital elements include online ads that drive consumers to the prevacid24hr.com Web site on targeted portals like WebMD, as well as Yahoo and other lifestyle destinations.   Bass Pro Shops hires Transaction Wireless for mobile gift card program Mary Elizabeth Hurn Outdoor retailer Bass Pro Shops has tapped mobile commerce and marketing firm Transaction Wireless to create its first mobile gift card program, which will go live in next year's first quarter. When the mobile program launches next year, consumers will be able to customize online gift cards by incorporating personalized text, videos and voice messages.   Advertisement iContact Enterprise & Email Marketing Campaigns iContact Enterprise is for companies that want creative, strategic, and deliverability assistance. Customers are assigned a dedicated Client Success Manager. Each Manager is a certified Email Marketing Professional who uses email marketing best practices to increase results over all of your email marketing campaigns. > Learn More Column Lead-management tactics that get results Bill Nussey, CEO of Silverpop When it comes to lead management, you can't just roll the dice and expect to be successful. Even with today's powerful marketing automation technologies, process and strategy are essential to developing a strong lead-management program. To win big, you need planning, creativity and technology working in close concert with one another. Here are some key tactics that will help you engage prospects, move them through the pipeline and ensure that you beat out the competition.   DMNews' Essential Guide to Lists, Database Marketing & Data Services The 2009 DMNews Essential Guide to Lists & Databases is now online The 2009 DMNews Essential Guide to Lists and Databases is now available as a PDF file. Click on the image or headline to download it.   Buyer's Guide Don't miss the opportunity to ensure that your company is listed in the 2010 DMNews Buyer's Guide. DMNews' Buyer's Guide is a one-stop shop that provides marketers with all the products and services they need right at their fingertips. - 8,000 of the leading direct marketers receive the annual Buyer's Guide in the mail - 117,000 monthly unique visitors of DMNews.com have unlimited access to the Buyer's Guide online Brand your company and generate leads from this elite audience by taking advantage of a variety of options to ensure your company stands out. To find out more and reserve your space today, please contact Tori Truong at 646.638.6176 or at Tori.Truong@haymarketmedia.com Deadline is this Friday! 30th Anniversary Celebrate DMNews' 30th anniversary by sharing your knowledge of direct marketing history Caples Community BBDO EVP Emma Armstrong explains how FedEx used an audio greeting in drop boxes to promote NASCAR's Sprint Cup DMNews Data Management Survey
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