DMNews Digital Insider: Google acquires display ad network

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November 24, 2009 Check out DMNews on your smartphone Advertisement Online Campaign Management: The game has changed. Take control of your online marketing with Aprimo Marketing Studio™. This integrated on-demand marketing solution lets you develop, implement, and manage every aspect of your online marketing activities - from email to social media to offline-online integration - faster than ever before. Click here to find out more and get a FREE demo today. Inside Digital Digital Insider: Donnelley's move to a more integrated approach Kevin McKeefery Donnelley Marketing, a division of InfoGroup, announced on November 23 it has named Jean Moseley VP of solution delivery. A 14-year veteran of the company, she is mandated with ensuring the company's technology and capabilities are consistent with clients' needs and customer behavior. Prior to this, she was director of product strategy. The company also brought Eric Raymond on board as VP of sales and promoted Cece Hawkins to VP of business development from director of business development. 'DMNews' spoke with Moseley about Donnelley Marketing's move to a more integrated approach, the need to grow with customers and the importance of data.   Latest News Google to acquire Teracent Dianna Dilworth Google, in the midst of a buying spree, has acquired display ad network company Teracent. Terms of the deal, announced November 23, were not disclosed. The search giant announced the acquisition of Gizmo5, a company that makes software for Internet-based calling on mobile phones and computers, and the buy of mobile display ad network AdMob this month.   Muscle Milk releases playful Thankgiving viral video Dianna Dilworth CytoSport, the maker of sports drink Muscle Milk, is conducting a viral video campaign for Thanksgiving. The effort, which launched November 19, features a comical viral video in which a partying pilgrim sings about flirting his way to the New World. The spot is running on YouTube, MySpace, Facebook and at www.sexypilgrim.com.   Intel debuts viral gift card holiday campaign Dianna Dilworth Intel is conducting a digital e-card campaign that lets users make personalized 3-D cards to send to their friends and family. The campaign, launched November 16, runs through the end of the year. It features a Web site where consumers can create e-cards and view information on Intel products.   Coca-Cola to send 'Happiness Ambassadors' around the world in social media effort Dianna Dilworth Coca-Cola will run a social media campaign in which three brand ambassadors will spend next year traveling the world and documenting their trip on the Web. Armed with a blog and a video camera, the group's steps will be tracked on Expedition206.com, where fans can follow the journey and find out more information about the ambassadors and their efforts.   MasterCard debuts mobile payments platform in Brazil Dianna Dilworth MasterCard introduced Mobile Payments Gateway, a mobile payments processing platform, in Brazil on November 16. The service gives consumers the ability to use their phones as payment devices and link their existing credit, debit or prepaid MasterCard accounts to fund mobile payments.   Buyer's Guide Don't miss the opportunity to ensure that your company is listed in the 2010 DMNews Buyer's Guide. DMNews' Buyer's Guide is a one-stop shop that provides marketers with all the products and services they need right at their fingertips. - 8,000 of the leading direct marketers receive the annual Buyer's Guide in the mail - 117,000 monthly unique visitors of DMNews.com have unlimited access to the Buyer's Guide online Brand your company and generate leads from this elite audience by taking advantage of a variety of options to ensure your company stands out. To find out more and reserve your space today, please contact Tori Truong at 646.638.6176 or at Tori.Truong@haymarketmedia.com Deadline is this Friday! Opinion How to market more effectively with video this holiday season Melody King, VP of sales and marketing, Treepodia As you gear up for the lucrative holiday season, now's a good time to add product videos to your website. They can steer traffic away from the competition and improve your own site's stickiness. Videos do wonders for viral marketing. In addition, customers who view videos are shown to be 85% more likely to convert, according to our own research. So, how do you go about adding videos and ensuring they'll be effective?   The DMNews Essential Guide to Search Engine Marketing DMNews Essential Guide to Search Marketing now online The 2009 DMNews Essential Guide to Search Marketing is now available online. Click on the image or headline to read.   The five best ways to ruin your search program efforts in 2009 Gerry Bavaro Whether you're talking about major banks or the stock market, poor performance is hot for '09. Don't leave your SEM campaign out of the mix — read on for five great ways your search can underperform this year.   30th Anniversary Celebrate DMNews' 30th anniversary by sharing your knowledge of direct marketing history Caples Community BBDO EVP Emma Armstrong explains how FedEx used an audio greeting in drop boxes to promote NASCAR's Sprint Cup Agency Business Report Click below to view all agency profiles
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