DMNews: Grizzard new AOR for advocacy group, InfoGroup execs say no sale imminent

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November 3, 2009 Check out DMNews on your smartphone  Today's News ALS Association names Grizzard AOR to raise donor engagement Kevin McKeefery The ALS Association has chosen Grizzard as its agency of record. The agency will focus on increasing both the size of the organization's donor base and the level of donor support. Grizzard will try to increase donor engagement through direct and digital channels. The agency will also provide messaging to both past and potential donors, according to the statement.   InfoGroup chair: No decision yet on company sale Nathan Golia InfoGroup Chairman Roger Siboni said in a November 1 statement that the company's management has "made no decision to sell the company." The press release came one day after the Omaha World-Herald reported that at least 33 potential bidders have expressed interest in the firm to its financial advisor, Evercore Partners.   Lacoste debuts first US all-digital effort Dianna Dilworth High-end fashion brand Lacoste is running its first all-digital campaign in the US in time for the holiday shopping season. Called "Momentum," the effort includes an interactive Web site, which consumers can use to create their own music videos with kaleidoscopes of Lacoste labels, images of its winter fashion collection and upbeat original dance music. Visitors can also view videos made by other users.   Choice Hotels hires Clarabridge to improve customer service Cara Wood Hospitality franchiser Choice Hotels has tasked text analytics software provider Clarabridge with collecting and processing nearly 1 million customer comments in order to improve service and customer lifetime value. The hotel chain, which includes brands such as Comfort Inn, MainStay Suites and Econo Lodge, has renewed its emphasis on the quality of rooms across brands.   FedEx promotes services with international effort Frank Washkuch FedEx is conducting an international advertising effort promoting the shipper as a reliable partner during an uncertain economic period. The effort, which uses the tagline "FedEx delivers to a changing world," contains digital elements and a microsite. The initiative, which launched last month, is targeting small-to-medium businesses and influencers in the UK, Germany, South Korea, Japan, Brazil, China and Mexico.   Dunhill releases three lists Dunhill International List Co. has released three new files: Children's Product Buyers, Consultants and Consulting Organizations and Research Libraries.   From the Print Edition Layaway returns to retailers — on the Web Chantal Todé Add Toys "R" Us to the list of retailers that recently introduced or reintroduced in-store layaway — a service that had been eliminated by many retailers.   Marketers get creative with banner ads to fight declines Despite plateauing this year, Web banner ads remain a major source of advertising revenue for marketers. However, their creators are working to improve their effectiveness and interactivity with consumers.   Web Weekly Five Questions for: Matt Langie, senior director of product marketing at Omniture Dianna Dilworth Omniture is a data company that works with hundreds of technology vendors, including ExactTarget and Silverpop to help combine data with digital channels. It recently partnered with ComScore to help media planners have better audience measurement tools. DMNews chats with Matt Langie, senior director of product marketing at Omniture, about data integration, behavioral targeting legislation and the new partnership   more » Today's lists and databases Bookspan 1st Class Customer Correspondence New insert program — Bookspan 1st Class Customer Correspondence — Singer Direct — This file contains customer service follow-up letters that are sent to active book club members on a regular basis. The file is 81% female. Median household income is $56,000 and the average age of prospects is 49.   Urban Nutrition Masterfile New list — Urban Nutrition Masterfile — Macromark — This file contains health and beauty buyers who have responded a direct response offer and have paid an average of $50.00 for the first shipment and one month supply of pills, supplements, vitamins or cream. Most are credit card buyers with an average age of 48.   Canada Consumers SMS Mobile Marketing New list — Canada Consumers SMS Mobile Marketing — eTargetMedia.com Inc. — This file contains tech-savvy and innovative Canadian consumers who have made their mobile phones a primary source of data, communication and entertainment, and are highly responsive to targeted offers.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: NEW YORK CITY Fulfillment Manager $90K Customer Service Manager $75K Online Marketing Manager $85K Merchandising Manager $85K Direct Marketing Manager $75K LONG ISLAND Marcom Manager-B-B $115k Marketing Manager-TradeShow $115k CENTRAL NEW JERSEY Sr. Marketing Manager $70K PHILADELPHIA Online Marketing Manager (Retention) Affiliate Marketing Manager SAN FRANCISCO Mobile Marketing $150K + BOSTON METRO Direct Mail Production Specialist $50k Catalog Product Manager $80k Account Exec-Client Services $50k Sr. Account Exec-Client Services $65k Account Manager-Client Services $65k Account Director Client Services $100k CONNECTICUT Call Center- Supervisor $50k Direct Mail/ CRM Manager $85k VIRTUAL Biz Dev/Sr. Sales Executive $100k For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 30th Anniversary Celebrate DMNews' 30th anniversary by sharing your knowledge of direct marketing history DMNews on LinkedIn See what the industry is saying about our 30th anniversary and share your own comments about DMNews Deadline to nominate direct and digital all stars for 30 under 30 extended to November 4 CLICK HERE to nominate someone today Caples Community BBDO EVP Emma Armstrong explains how FedEx used an audio greeting in drop boxes to promote NASCAR's Sprint Cup Agency Business Report Click below to view all agency profiles

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