DMNews: News from Salvation Army, Sears, Microsoft, Time Warner Cable

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November 30, 2009 Check out DMNews on your smartphone  Advertisement iContact Enterprise & Email Marketing Campaigns iContact Enterprise is for companies that want creative, strategic, and deliverability assistance. Customers are assigned a dedicated Client Success Manager. Each Manager is a certified Email Marketing Professional who uses email marketing best practices to increase results over all of your email marketing campaigns. > Learn More Today's News Salvation Army pumps up digital marketing for the holidays Mary Elizabeth Hurn The Salvation Army is boosting its direct and digital marketing this holiday season. The nonprofit has pulled all of its radio advertising and assigned that budget to online communications, according to George Hood, national community relations and development secretary for the organization.   Sears launches interactive holiday Wish Book Frank Washkuch Sears Holdings launched an e-commerce version of its holiday Wish Book, traditionally one of the most notable yearly catalogs, on November 24. The interactive portal allows users to "turn pages" on-site from one list of offerings to the next, as well as to download a PDF copy of the whole catalog or sections of it.   Microsoft combines search and display in mobile marketplaces Dianna Dilworth Microsoft is beefing up its mobile advertising offering with a destination called "Microsoft Mobile Marketplaces." Rolled out a month ago, the site was announced on a Microsoft blog this week. It aims to combine search and display ads to increase their performance.   Time Warner Cable debuts educational campaign on high programming fees Dianna Dilworth Time Warner Cable launched a multichannel customer-education campaign on November 25 to inform the public about the pricing challenges the company faces when negotiating with programmers. The effort, which includes banner ads, search marketing, social media, as well as print and TV spots, features a Web site - www.rolloverorgettough.com.   Mall Networks chooses SoundBite for Cyber Monday mobile push Mary Elizabeth Hurn CRM and loyalty company Mall Networks is partnering with SoundBite Communications to deploy mobile marketing offers from CyberMonday.com. The site, run by Mall Networks and owned by Shop.org, is named after the Monday following Thanksgiving, one of the biggest online shopping days of the year. The partnership was announced November 24.   Tuaca Liqueur names Boxing Clever North American AOR Kevin McKeefery Tuaca Liqueur has named Boxing Clever its agency of record for North America. The firm will handle digital and mobile marketing, as well as events.   Buyer's Guide Don't miss the opportunity to ensure that your company is listed in the 2010 DMNews Buyer's Guide. DMNews' Buyer's Guide is a one-stop shop that provides marketers with all the products and services they need right at their fingertips. - 8,000 of the leading direct marketers receive the annual Buyer's Guide in the mail - 117,000 monthly unique visitors of DMNews.com have unlimited access to the Buyer's Guide online Brand your company and generate leads from this elite audience by taking advantage of a variety of options to ensure your company stands out. To find out more and reserve your space today, please contact Tori Truong at 646.638.6176 or at Tori.Truong@haymarketmedia.com Deadline is this Friday! From the Print Edition 30 years of remarkable change Carol Krol The direct marketing model connects marketers directly to consumers. That has not changed in the 30 years DMNews has been in print. In the past three decades, though, much has transformed the face of direct.   Connecting to the customer: A conversation on the future of direct and digital DMNews' Cara Wood and Carol Krol sat down with marketing leaders in November 2009 to discuss how direct and digital channels are positioned to move companies ahead in 2010 and beyond.   Podcast Leon Henry discusses insert media's evolution November 17, 2009 DMNews' copy editor Nathan Golia discusses how the Internet has changed insert media with Leon Henry, chairman and CEO of Leon Henry Inc. Click for more 30th podcasts » Today's lists and databases Prime Life Music Enthusiasts New list — Prime Life Music Enthusiasts — List Services Corporation — This file contains direct mail buyers of concert tickets. They are avid readers of music newsletters and frequent purchasers of music both physically and online. Most are married with income between $50,000 and $74,999.   I'm All Ears Pet Lovers New list — I'm All Ears Pet Lovers — Beach List Direct — This file contains devoted cat, dog and other pet owners who are making purchases for their pets via direct mail, telemarketing, the Internet, insert/blow-in programs and television.   Blast off to Wealth New list — Blast off to Wealth — Macromark — This file contains buyers that are financially motivated and looking to either start a new business venture, or supplement their income in the easiest way possible.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: NEW YORK CITY Fulfillment Manager $90K Customer Service Manager $75K Online Marketing Manager $85K Merchandising Manager $85K Direct Marketing Manager $75K LONG ISLAND Marcom Manager-B-B $115k Marketing Manager-TradeShow $115k CENTRAL NEW JERSEY Sr. Marketing Manager $70K PHILADELPHIA Online Marketing Manager (Retention) Affiliate Marketing Manager SAN FRANCISCO Mobile Marketing $150K + BOSTON METRO Direct Mail Production Specialist $50k Catalog Product Manager $80k Account Exec-Client Services $50k Sr. Account Exec-Client Services $65k Account Manager-Client Services $65k Account Director Client Services $100k CONNECTICUT Call Center- Supervisor $50k Direct Mail/ CRM Manager $85k VIRTUAL Biz Dev/Sr. Sales Executive $100k For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 30th Anniversary Celebrate DMNews' 30th anniversary by sharing your knowledge of direct marketing history DMNews on LinkedIn See what the industry is saying about our 30th anniversary and share your own comments about DMNews Caples Community BBDO EVP Emma Armstrong explains how FedEx used an audio greeting in drop boxes to promote NASCAR's Sprint Cup Agency Business Report Click below to view all agency profiles
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