DMNews: USPS reports December 2009 profit, Razorfish launches healthcare practice

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March 2, 2010 Check out DMNews on your smartphone Today's News Postal Service sees $179M profit for December 2009, but net loss for quarter Frank Washkuch The US Postal Service earned a profit of $179 million last December. However, it lost $297 million during the first quarter of its 2010 fiscal year.   Razorfish unveils healthcare practice Nathan Golia Interactive agency Razorfish introduced a dedicated healthcare division on March 1. Known as Razorfish Health, the practice is based in Philadelphia and led by GM Katy Thorbahn. It is the second interactive health practice owned by Publicis Groupe, joining Digitas Health.   Omnicom launches Retail 3 agency Kevin McKeefery Omnicom Group unveiled its newest agency, known as Retail 3, this week. Launched February 1, the Troy, MI-based firm offers direct, creative, digital and media capabilities to retail clients. Harold Kobakof, former chief retail officer at BBDO Detroit, is leading the agency.   NYTimes.com, RMG launch digital out-of-home partnership Mary Elizabeth Hurn 'The New York Times' began distributing content through 850 digital out-of-home screens in coffee shops, cafes and airport newsstands on March 1. The partnership with RMG Networks, a video entertainment and media company, is targeting five cities: New York, Los Angeles, Chicago, San Francisco and Boston.   Quad/Graphics to buy minority stake in HGI Company Frank Washkuch Catalog, magazine and retail insert printer Quad/Graphics will purchase a minority interest in HGI Company, a commercial printer. Financial terms of the deal, announced March 1, were not disclosed.   Web Exclusive 30 direct marketers under 30 DMNews gathered the best and the brightest young superstars in the direct, database and interactive marketing industry for its second annual 30 Under 30 feature. These successful up-and-comers were judged on their ability to initiate change, drive growth and achieve measurable results for their companies and clients. While these honored executive are not ranked per se, the top 10 we feel are particularly innovative standouts who deserve special mention.   From the print edition CARE reaches donors by joining social, search Dianna Dilworth Marketers can reach more than just Facebook friends or Twitter followers with real-time messaging now that search engines index the latest updates from social media sites.   Nonprofits look to integrated marketing Chantal Todé Nonprofits support direct mail efforts with e-mail, social and other channels.   Today's lists and databases Fast Cash Payday Loan Applicants New list — Fast Cash Payday Loan Applicants — Gnames Media Group — This file contains applicants for cash advances and payday loans. Their ages range from 24 to 39. Fifty-one percent are female. Household income ranges from $25,000 to $45,000.   Environmentally Conscious Consumers New list — Environmentally Conscious Consumers — eTargetMedia.com — This file contains consumers who strive to decrease their carbon footprint on the earth.   Cash Advance Sub Prime Data New list — Cash Advance Sub Prime Data — Direct Media Millard — This file contains consumers strapped for cash and looking for a quick solution. To apply within minutes and without a credit check for a short-term loan, they provide their contact information including email address, street address, employment and income. The average age of prospects is 32; average income is $38,900.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Awards Dinner March 25, 2010 Join an international audience of DM creatives Click to reserve your seat Agency Business Report Click below to view all agency profiles
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