American Express began a partnership with Dunkin' Donuts on April 7 to give members of its Blue Savings Program rewards for shopping at the coffee chain. Cardholders of the Blue, Blue Cash or Blue Sky cards can participate in the initiative.
LifeLock named McCann Erickson West its creative agency of record on April 8. McCann offices in Los Angeles, Salt Lake City and San Francisco will handle creative duties, including direct response, for the Tempe, AZ-based marketer of identity theft insurance.
The Postal Regulatory Commission approved the US Postal Service's plans to hold a second "summer sale" this year, offering rebates to corporate mailers. Trade groups the American Catalog Mailers Association and the Direct Marketing Association praised the decision.
Although employers remain cautious, the job market for direct and digital marketing professionals is improving, according to research from Bernhart Associates Executive Search released April 7.
Consumer advocacy groups the Center for Digital Democracy (CDD), US PIRG and the World Privacy Forum filed a complaint with the Federal Trade Commission on April 8, asking it to investigate consumer privacy threats from data-targeting auctions and online exchange marketplaces.
Commercial insurance company The ACE Group has named Paul Vermeulen SVP for international accident and health direct marketing, a newly created position. ACE announced the hire on April 8.
Helen Gioulis, director of merchandising, Harriet Carter Gifts
Great marketing techniques will drive traffic to your Web site, but if customers can't find products they wish to purchase, they'll go away disappointed. Here are five sure-fire Web merchandising strategies.
Many of us are familiar with Moore's Law, which dealt with computing hardware. I'd like to suggest that today there is a new Moore's Law — this one named for Michael Moore, the documentarian who has taken up causes and created films on subjects that affect the common person. This Moore's Law is: "Tell your story, or have it told for you."
New list — The Family Business List — Direct Hit Marketing — This file contains family-owned companies. Suggested usage includes seminars, conferences, publications, software and financial offers.
New e-mail list — Accounting Professionals Opt-In Email — Marketing-Dynamix — This file contains CPAs, accountants, CFOs, tax professonals and real estate professionals across the US. These individuals have attended various accounting webinars or trade shows, or have opted in to receive a monthly e-mail newsletter.
New list — Terrapinn C-Level Bank & Finance Executives — PCS Mailing List Company — This file contains C-Level and other senior executives worldwide who attend business conferences on bank, finance, investment and capital markets presented by Terrapinn. Average cost to attend is $2,000 to $8,000.
To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com
All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name.
Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001
No comments:
Post a Comment