DMNews: CMT targets media buyers, Pirelli names Rosetta AOR

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April 13, 2010 Check out DMNews on your smartphone Today's News CMT targets media buyers with integrated effort Frank Washkuch Country music cable network CMT launched a campaign targeting media buyers and planners on April 12 called "140 million Americans get country. Do you?" Digital and branding agency Barker/DZP created the awareness push.   Pirelli North America names Rosetta interactive AOR Kevin McKeefery Pirelli Tire North America named Rosetta its first interactive agency of record last month.   Reese's digital contest promotes Paramount's 'Iron Man 2' Dianna Dilworth Hershey's Reese's Peanut Butter Cups brand has partnered with Paramount Pictures and Marvel Entertainment to promote 'Iron Man 2,' which opens May 7, with an integrated campaign. The companies began the push April 12.   WWE gives Impulse management of PIP World Wrestling Entertainment awarded Impulse Media management of its package insert program on April 12. The file is new to the market.   From the print edition Marketers take loyalty to the next level Nathan Golia Looking to hold on to customers in a down economy, marketers of all sizes across industry sectors examined and made changes to their loyalty programs.   A comeback for credit cards Pamela Oldham Now that the CARD Act is in place, many credit card companies have come out the gate this quarter with renewed vigor, ready write a new chapter in their marketing playbooks.   Today's lists and databases Corporate Notaries New management — Corporate Notaries — Stanford Direct — This file contains titled business executives who are licensed by state governments to notarize documents.   American Institute of Professional Geologists New list — American Institute of Professional Geologists — Infocus — This file contains members of the American Institute of Professional Geologists.   Investcom.com Online Investors New list — Investcom.com Online Investors — Affinity Marketing — This file contains active online traders and high net worth investors. They have an average income of $125,000.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Click here to fill out DMNews' 2010 Agency Business Report survey

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