DMNews: Yahoo, Samsung reach mobile platform agreement, ABC reports newspaper circulation decline

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April 27, 2010 Check out DMNews on your smartphone Today's News Samsung to add Yahoo platforms to smartphones Dianna Dilworth Yahoo reached an agreement with Samsung on April 26 to have its e-mail, messenger, search and other tools pre-installed on Samsung phones that use the Android and Bada mobile operating systems.   US daily newspapers see 8.7% circulation decrease: ABC Nathan Golia Weekday circulation at US daily newspapers fell 8.7% year-over-year for the six-month period ending March 2010, according to data from the Audit Bureau of Circulations. Sunday circulation dropped 6.5%, according to the statistics, which were released April 26.   North Carolina offers e-commerce merchants sales tax deal Iris Dorbian North Carolina's Department of Revenue launched a program on April 23 to help e-commerce retailers with affiliate programs in the state "resolve issues of tax liability."   Raitt to step down as DMA chair next month Frank Washkuch Eugene Raitt, the Direct Marketing Association's chairman of the board, will resign his position on May 10. Raitt, who was elected board chairman last October, cited a work commitment in stepping down, said Sue Geramian, the group's SVP and chief communications officer.   Universal Music reaches out to Spanish speakers with mobile Dianna Dilworth Universal Music Group (UMG) has expanded its work with mobile marketing services firm Mozes to include promotions targeting Spanish-speaking and bilingual music fans. The companies announced the work on April 26, the same day Mozes debuted its Spanish-language marketing platform.   From the print edition Marketers aim for authenticity Many marketers are incorporating multichannel marketing campaigns that target specific audiences to help attract consumers based on their cultural framework into their overall marketing plan.   Inserts expand despite perceived threats As more marketers move away from print, favoring tactics such as online billing and statements, the insert media marketplace may seem threatened. However, experts say emerging media sources help the channel   Today's lists and databases GateHouse Media New England Statement Program New list — GateHouse Media New England Statement Program — PlusMedia — This file offers placement in GateHouse media billing statements in the New England region. These subscribers are 55% female with an average household income of $102,300.   GreatMedia Consumer Buyers New list — GreatMedia Consumer Buyers — GreatMedia — This file contains active opted-in consumers who make purchases for themselves and their family.   Orvis Men's Clothing Division New list — Orvis Men's Clothing Division — Alexa Marketing LLC — This file contains buyers from the men's clothing division of Orvis. They spend an average of $175 per order and have an average age of 55.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 ext.280 Peg Hoerres phoerres@smithhanley.com 203 319-4300 ext. 207 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for. Click Here In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Click here to fill out DMNews' 2010 Agency Business Report survey
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