DMNews Database Weekly: Southwest to personalize e-mail, mobile for flight cancellations

Please click here to view this message in your browser.

May 13, 2010 Check out DMNews on your smartphone News Southwest to personalize e-mail, mobile for flight delay communications Dianna Dilworth Southwest Airlines will add personalization this summer to its e-mail and mobile customer service initiatives, which notify consumers about flight delays and cancellations.   Nestlé names OgilvyOne CRM, digital AOR for Wonka Kevin McKeefery Nestlé Confections & Snacks has named OgilvyOne agency of record for digital and CRM for the Wonka brand. Wonka candy lines include Sweet Tarts, Spree and Nerds and the Wonka Exceptionals chocolate line.   DMA elects Dapper board chairman Frank Washkuch Steven Dapper, chairman and founder of integrated agency Hawkeye, was elected chairman of the board of the Direct Marketing Association on May 11.   FTC sues Dun & Bradstreet over QED acquisition Kevin McKeefery The Federal Trade Commission filed a lawsuit May 7 against Dun & Bradstreet, claiming the database company's February 2009 acquisition of competitor Quality Education Data (QED) gave it a monopoly on K-12 education data. The company uses the information to market books and other materials to education professionals.   Simmons, Affinity partner for enhanced reader data Nathan Golia Experian Simmons and Affinity will combine information from their respective National Consumer and American Magazine studies into a combined database for media buyers and marketers within the next month. The companies announced the partnership May 6.   Column Using data-driven decisions to enhance cross-media marketing Kevin Akerman, senior director of global product development, Experian Marketing Services The myriad options for consumer data collection available to marketers has grown rapidly with the introduction of new technologies. When combined with more traditional methods of acquiring data, two main challenges emerge.   DMNews' Essential Guide to Lists, Database Marketing & Data Services The 2009 DMNews Essential Guide to Lists & Databases is now online The 2009 DMNews Essential Guide to Lists and Databases is now available as a PDF file. Click on the image or headline to download it.
Advertise For details of how to advertise in the DMNews Database Marketing Weekly, please email Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Database Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Database Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.