DMNews Digital Insider: AT&T to test transparent Internet banner ads this month

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July 6, 2010 Check out DMNews on your smartphone Advertisement It's Email Marketing... Elevated. iContactPlus delivers a leading email marketing platform plus customized managed solutions. Our Certified Experts work with you, hand-in-hand, to make certain your email-marketing campaigns succeed. Our goal is your goal: to maximize the value of your customer relationships. Visit iContactPlus to Learn More! Latest News AT&T to test transparent Internet banner ads this month Dianna Dilworth AT&T will test Internet banner ads this month with increased transparency about what consumer data the company is tracking. The ads will include an icon that consumers can click to find out how their data is being tracked.   Study says online retailers stick to proven strategies but experiment with mobile Mercedes Cardona Online retailers are sticking to basics when spending their marketing budgets. However, they're also expanding quickly into areas such as mobile and social marketing, according to a study from Forrester Research and Shop.org.   Saab campaign returns brand to Swedish roots Dianna Dilworth Saab Cars North America launched an integrated marketing campaign last week to promote its line of cars that will debut in US dealer showrooms next month. It is the first campaign for Saab since GM sold it to Spyker Cars in January and first overall effort since 2008.   Mission Foods promotes cooking contest with integrated effort Dianna Dilworth Tortilla maker Mission Foods is launching a cooking competition and using online marketing to promote the effort. The campaign includes a microsite, a sweepstakes, social media, out-of-home, e-mail and TV.   Opinion Making the most of local search marketing: A guide for local businesses Christine Chow, SEM analyst at LocalConnex Local search marketing is an affordable and effective advertising tool for local businesses to attract new customers. About 70% of households use the Internet to find local products and services either using their computer or their mobile device.   2010 Agency Business Report Click here for in-depth profiles of more than 70 direct and digital agencies DMNews Essential Guide to Search Engine Marketing DMNews Essential Guide to Search Marketing now online The 2009 DMNews Essential Guide to Search Marketing is now available online. Click on the image or headline to read.   Search retargeting: Using display to enhance search effectiveness Eric Franchi, SVP of business development, Undertone Networks. Search is generally the recipient of any online budget's "dollar one." It generates strong, measurable ROI and influences important factors like brand metrics and later sales. However, search can hit a point of diminishing returns from an ROI perspective.   From DMNews' Direct Line Blog Mobile is changing the game at 'Lucky' magazine Shahnaz Mahmud June 30, 2010 Mary Gail Pezzimenti, online director at Conde Nast's 'Lucky,' said at the Direct Marketing Association's Mobile Marketing and Media Conference that mobile is the real game changer for the publication.   more »
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