The Campbell Soup Company is conducting the 'It's Amazing What Soup Can Do' campaign, using a sweepstakes to attract younger consumers. The overall effort includes mobile marketing, TV, print, online, radio and in-store media.
Consumer e-mail open rates are holding steady, but there are hints that inbox clutter is taking its toll as marketers increase their e-mail volume, according to an analysis of e-mail marketing trends by Epsilon, a marketing services provider, and the Direct Marketing Association's Email Experience Council.
The Milk Processor Education Program launched a mobile rewards program targeting teens as part of its overall campaign to promote the benefits of low-fat chocolate milk.
After not hearing much over the summer about new private-sale e-commerce websites, all the rage earlier this year, exclusive-bargain online shops are gaining steam again.
Direct Media Millard - One Step Ahead and Leaps and Bounds - buyers are affluent Internet and catalog consumers - busy moms, looking for quality products for their babies and children.
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