Thursday, September 9, 2010

DMNews: Netflix strikes streaming deal with Nu Image/Millennium Group

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Today's News


Campbell Soup serves up contest targeting younger consumers

Shahnaz Mahmud

The Campbell Soup Company is conducting the 'It's Amazing What Soup Can Do' campaign, using a sweepstakes to attract younger consumers. The overall effort includes mobile marketing, TV, print, online, radio and in-store media.
 

Netflix strikes streaming deal with Nu Image/Millennium Group

Ryan Chatelain

Netflix said September 8 that it has reached a long-term deal to stream movies from independent film studio Nu Image/Millennium Group.
 

Epsilon: E-mail open rates steady, but inboxes increasingly cluttered

Mercedes Cardona

Consumer e-mail open rates are holding steady, but there are hints that inbox clutter is taking its toll as marketers increase their e-mail volume, according to an analysis of e-mail marketing trends by Epsilon, a marketing services provider, and the Direct Marketing Association's Email Experience Council.
 

Statlistics releases 'Microwave Journal' list

Statlistics has released the 'Microwave Journal' list to the market.
 

From the print edition

Social buying success at Groupon

Social buying success at Groupon

Frank Washkuch

The daily deal site launched in 2008, but has recently gone global to more than 150 cities.
 
MilkPEP launches mobile rewards program aimed at teens

MilkPEP launches mobile rewards program aimed at teens

Shahnaz Mahmud

The Milk Processor Education Program launched a mobile rewards program targeting teens as part of its overall campaign to promote the benefits of low-fat chocolate milk.
 

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From DMNews' Direct Line Blog

Private-sale e-commerce sites ride a second wave

Ryan Chatelain

After not hearing much over the summer about new private-sale e-commerce websites, all the rage earlier this year, exclusive-bargain online shops are gaining steam again.
 


Today's lists and databases

Direct Media Millard — One Step Ahead and Leaps and Bounds

Direct Media Millard - One Step Ahead and Leaps and Bounds - buyers are affluent Internet and catalog consumers - busy moms, looking for quality products for their babies and children.
 



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