Comcast is doing some clean-up work this week on a recently discovered data breach. An initial list of 8,000 Comcast usernames and passwords was unearthed over the weekend on the document-sharing Web site Scribd. Charlie Douglas, director of communications for Comcast's high-speed Internet product, said that Comcast was alerted to the list Monday and immediately had it pulled down for analysis. The company is now working with "the proper authorities" to investigate the leak.
Database marketing agency Merkle Inc. laid off a total of 36 employees, two last week and 34 this week, according to a company spokesperson. A large number of those let go were from the account management side of the business assigned to financial services clients.
President Obama is making his mark with large spending bills and a unique approach to leadership, but he's also creating subtler effects in the world of marketing by bringing African-Americans into the spotlight as a consumer segment. Lexus, for example, has started targeting black women with ads for its luxury hybrids, and Amtrak recently launched an Acela Express campaign aimed at blacks and Latinos.
InfoGroup released an amended yearly earnings report to the SEC for 2008, which reduced its total income due to administrative expenses related to shareholder litigation last year. The company reported operating income for 2008 of $28.2 million, or 4% of net sales, down from $86.5 million, or 13% of net sales, for 2007. The primary reason for the decrease in operating income was the result of $34.3 million in non-recurring charges incurred during 2008 related to a Special Litigation Committee's investigation brought on by a shareholder lawsuit.
Beleaguered by declining readerships and the exodus of advertisers, media companies have begun furiously experimenting with new strategies they hope will help them retain their relevance, including personalized newspapers and online migration.
Microsoft Dynamics CRM has partnered with ZoomInfo and Hoover's databases and offered up some client incentives last week in a major push for increased adoption in the business-to-business space.
Andy Cutler, chief strategy officer, Mercury March 18, 2009
Savvy marketers understand the cost efficiency of keeping good customers vs. the expense of hunting for new ones, particularly when a tough economy has stretched resources thin. So when these companies spend a lot of time and money figuring out how to configure their loyalty program, they look for answers about critical success drivers like points, redemptions through partners, and accrued-value expiration.
DMNews' Essential Guide to Lists, Database Marketing & Data Services
By John Keenan, managing partner, Anthem Marketing Solutions March 18, 2009
Marketing budgets may ebb and flow, but one area of investment is always essential: lists and data. Database marketing is a key part of any successful campaign, whether through direct mail, e-mail or an integrated effort. The following expert articles focus on issues such as list efficiency, database quality and processing costs.
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