DMNews: Vertis names CEO

March 19, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News Vertis names CEO Bryan Yurcan March 18, 2009 Marketing services provider Vertis Communications announced that Quincy L. Allen, longtime executive of Xerox Corporation, has been appointed chief executive officer, effective April 6.   Ogilvy named an AOR for UnitedHealthcare Nancy Kearney March 18, 2009 Ogilvy New York has been named advertising AOR for UnitedHealthcare. Ogilvy was one of four finalists in the review, conducted by Select Resources, an Ogilvy spokesperson said. The other finalists were not named. Deutsch LA previously handled the account.   Comcast usernames found on file-sharing site Lauren Bell March 18, 2009 Comcast is doing some clean-up work this week on a recently discovered data breach. An initial list of 8,000 Comcast usernames and passwords was unearthed over the weekend on the document-sharing Web site Scribd. Comcast was alerted to the list Monday and immediately had it pulled down for analysis, said Charlie Douglas, director of communications for Comcast's high-speed Internet product. The company is now working with "the proper authorities" to investigate the leak.   Study: Online giving rising but hard to retain Bryan Yurcan March 18, 2009 Online giving has become an increasingly significant source of new donor acquisition, and integrating online and offline fundraising channels is key to long-term success, according to a report issued today by Target Analytics.   Dell debuts new thin laptop Dianna Dilworth March 18, 2009 Dell is taking on Apple with a new computer that is aimed at "style-minded people." The Adamo, Latin for, "to fall in love," is a PC competitor to Apple's MacBook Air, a lightweight laptop positioned by its design. To promote the new product, Dell enlisted the help of British photographer Nadav Kander to shoot images of the computer as a fashion accessory.   LookSmart partners with Anchor Intelligence to measure click validity Mary Elizabeth Hurn March 18, 2009 Search ad network LookSmart has formed a partnership with Anchor Intelligence, which monitors online traffic quality. Under the partnership, all clicks generated by LookSmart and its clients will be now be scored by Anchor's ClearMark technology which, in real time, determines the probability that any given click is fraudulent. That data is then given to clients and publishers so that they're only paying for high quality traffic.   Hispanic Americans consumers list now available March 18, 2009 List Connection Inc. has introduced the Hispanic American Perfect Prospects at E-mail Address list to the market. This list is composed of Hispanic Americans, who represent a growing segment of the American consumer population.   DMNews now easy on your mobile phone March 17, 2009 DMNews latest headlines became automatically available on Internet-enabled mobile devices on March 16. Users visiting DMNews.com will be redirected automatically to the authority on direct marketing's mobile WAP site at m.dmnews.com.   You judge the caples The finalists list has been released and winner placement is set to be announced on March 19 … but what do you think of the year's greatest work? Check out the details of a recent finalist and judge the Caples for yourself. A sick place to live March 09, 2009 Coverall Health-Based Cleaning System wanted to reach businesses that hire commerical cleaning services with a message beyond looking clean. So they launched an integrated campaign that brought germs to life through characters such as Missy Coli, Sal and Ann Monella and Mike Robe.   more » Online Poll Click the image below to vote in DMNews' weekly online poll In This Week's Print Edition What's best for measuring cross-channel? March 16, 2009 In today's economy, marketers must fully understand how every media channel that is used contributes to every sale. Our experts debate the most ideal focus for your measurement   DM searches for peak performance Mary Elizabeth Hurn March 16, 2009 Digitas' Solomons says that every dollar must go farther in an economic downturn   Today's lists and databases Pay Day Loan Applicants March 19, 2009 New List - Pay Day Loan Applicants - Net60 - Description: This file contains people who seek pay day loans to avoid bounced check fees and/or pay bills before they are penalized for lateness.   IT Compliance Professionalsfrom CiTDB March 19, 2009 New List - IT Compliance Professionalsfrom CiTDB - Worldata - Description: This file contains contacts in the information technology industry.   Active Pre-Diabetes Sufferers at Home March 19, 2009 New List - Active Pre-Diabetes Sufferers at Home - Integrated Business Services - Description: This file contains people who are at risk for getting diabetes.   Atrinsic Masterfile March 19, 2009 New List - Atrinsic Masterfile - Adrea Rubin Management - Description: This file contains people who have filled out a form on an Atrinsic Web site to enter a sweepstakes, do a survey, better their finances, download media or play games online.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Caples Invite Jeffrey Hayzlett, Kodak CMO and general chair of the Caples Awards, invites you to celebrate direct marketing creativity at the 2009 Caples Awards dinner and awards presentation on March 19. Click here to watch. Online Exclusive 5 Tips: How to spiff up your SEO As budget-conscious consumers continue to do more price-comparison shopping online, it's more important than ever to make sure customers can find you online when they search, as well as make sure they see the results you want. Five search experts offer ways to improve your SEO. Click here to read. Global Creative Jam March 19, 2009 in New York, NY   Featured speakers: Barbara Goodstein, CIO & EVP for AXA Equitable Kevin Joyce, VP, Eastman Kodak Company    TIME IS RUNNING OUT  Creative and marketing leaders from around the world will come together for a day and evening celebration of the best ideas in direct marketing. Click here to register today   FREE WHITEPAPERS View More Research

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