Pharma CRM provider Verticals onDemand has rebranded itself Veeva Systems as part of a growth strategy that includes expansion into Europe and the development of new technology offerings. The new Veeva Systems has opened an office in Stockholm, Sweden, and partnered with Madrid-based Pharma Advisers in the first steps of a global plan.
As many industries are evolving to face a new digital age and differing ways people consume information, many so-called list companies also are doing more than simply offering list brokerage services − a move some in the industry say is required for their continued survival. Last week, Worldata, a Boca Raton, FL-based list management company, launched a new corporate division, Worldata Research, as well as a companion Web site, ListPriceIndex.com, which will be the Web presence for the research division.
Amtrak has released plans to construct an enterprise data warehouse, develop a master data management plan, relaunch Amtrak.com for improved usability and upgrade its CRM program. The projects will be funded from the $1.3 billion Amtrak is receiving as part of the American Recovery and Reinvestment Act (ARRA).
Consumers can expect to see a new media mix — heavy on online and broadcast efforts — with Jeep's marketing this year, thanks to predictive analytics work from Organic agency. Organic, which has been Jeep's digital AOR for close to a decade, used econometric modeling to build a new predictive analytics model for the carmaker. The model took macroeconomic data, demand history, media plans and the price of gas, among other things, into account and, with it, Organic was able to predict Jeep retail sales for 2008 to within 1%.
Brian Euclide, president, TEC Mailing Solutions April 01, 2009
Simply selecting the correct software, automating the process flow and enhancing the off the shelf tools can reduce a company's total list processing cost by 50% or more. Over the past decade, the basic process of processing mailing lists has been commoditized by software manufacturers and end users alike.
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