DMNews: Ogilvy names chief digital creative officer

April 2, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News Ogilvy names chief digital creative officer Chantal Todé April 01, 2009 Lars Bastholm is joining Ogilvy North America as chief digital creative officer with responsibility for Ogilvy's digital creative work across North America. Bastholm, who was co-chief creative officer at AKQA prior to joining Ogilvy, served as chief jurist for the 2009 Cannes Cyber Lions.   FedEx SmartPost expands into Canada Bryan Yurcan April 01, 2009 FedEx SmartPost has expanded its service into Canada for US shippers by using the residential delivery capabilities of the Canada Post Corporation.   Britney Spears, Candie's and Kohl's team up for campaign Chantal Todé April 01, 2009 Candie's, an accessories brand sold exclusively at Kohl's department stores, is launching a spring marketing campaign featuring Britney Spears that includes print, online, direct mail, e-mail blasts, radio and outdoor billboards. Iconix Brand Group Inc., which markets the Candie's brand, also will partner with US Weekly to help launch the campaign, with almost 4 million full-size, limited edition, pull-out posters appearing exclusively in the magazine's April 15 issue.   Yahoo Mobile expands services Dianna Dilworth April 01, 2009 Yahoo Mobile is growing its business by expanding its services into new countries and with new product offerings. After announcing the expansion at the Mobile World Congress in February, Yahoo Mobile's new personalized mobile homepage is now available in eight countries across Europe, Asia and the Americas including the US, Canada, the UK, Germany, France, India, Indonesia and the Philippines, with additional localized versions expected to launch over the next several months.   Zillow.com, newspapers to launch co-branded real estate sites Chantal Todé April 01, 2009 Real estate Web site Zillow.com is teaming up with 180 newspapers nationwide to launch co-branded real estate Web sites. The partnership expands the scope of the Zillow Newspaper Consortium, which was formed in November 2007 with 11 major newspaper publishers. Under that earlier agreement, newspaper sales teams sell featured listings and advertising inventory on Zillow.com to local real estate advertisers.   OneRiot launches own version of Twitter search Mary Elizabeth Hurn April 02, 2009 Real time search engine OneRiot has launched a new Twitter search engine. Different from search.twitter.com, which shows real-time user Tweets including a search query, twitter.oneriot.com's results will include the actual Web content that users on Twitter are talking about and linking to.   KeyBank names Sapient Interactive AOR Jonathan Mack April 02, 2009 Financial services company KeyBank has named Sapient Interactive as its interactive agency of record. Sapient Interactive will create, manage and deliver digital marketing for KeyBank's online entities.   Eco-friendly consumers list now available April 01, 2009 Act One Mailing List Services Inc. has introduced the Green Living - Environmental Activists list to the market. This list is composed of consumers of eco-friendly products and organic foods.   In This Week's Print Edition Retailers reach out to their local customers to drive loyalty and sales in the recession Chantal Todé March 30, 2009 Despite a slight uptick in retail sales for January and February, 2009 promises more hard times for many retailers.   Which is better: paid or organic search? March 30, 2009 Some searchers place more trust in the organic results from search engine optimization; while for others, paid search is more effective and measurable. Our experts assess both.   Online Poll Click the image below to vote in DMNews' weekly online poll Today's lists and databases Analog T Photo Solution-Photo Life April 02, 2009 New Selects - Analog T Photo Solution-Photo Life - International Database Exchange Inc. - Description: This file contains subscribers of the photography magazine Photo Solution-Photo Life.   PlayStation3 Users from Consumer Selects Network April 02, 2009 New List - PlayStation3 Users from Consumer Selects Network - Worldata - Description: This file contains video game enthusiasts who enjoy playing games on Sony's Playstation 3.   Vacation Marketing - Theater and Arts League Subscribers Postal and E-mail April 02, 2009 New List - Vacation Marketing - Theater and Arts League Subscribers Postal and E-mail - Lighthouse List Company - Description: This file contains people who enjoy travelling and visiting museums and art shows.   Opportunity Seekers April 02, 2009 New List - Opportunity Seekers - Leon Henry Inc. - Description: This file contains consumers who have purchased products including jewelry, encyclopedias, kitchen items and books through direct mail offers.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Online Exclusive Q&A with...Fred Balboni, global retail industry leader, IBM Business Consulting Services Fred Balboni, global retail industry leader of IBM Business Consulting Services, offers the lowdown on the survey results as well as his outlook on the retail environment overall. Click here to read. FREE WHITEPAPERS View More Research

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