Ace Hardware Corp. has begun using TargusInfo's On-Demand Insight tools to better manage its card-based loyalty program. With TargusInfo, Ace Hardware employees need only collect customers' phone numbers at the point of sale to sign them up for an Ace Rewards Card. TargusInfo's On-Demand Identification services then use the numbers to automatically capture other contact information, like e-mail and mailing addresses, which Ace uses to communicate to customers.
Barclays Global Retail and Commercial Bank (GRCB) India has launched a new loyalty program for its Retail Liabilities Division with help from ElectraCard Services. The loyalty program is designed to help Barclays increase customer registration for and usage of its multiple service channels, including mobile banking, SMS alerts, debit cards, ATM and online banking.
Avid, a producer of digital audio and video technology, is in the process of implementing Salesforce CRM across all customer-facing operations in an effort to get a better understanding of its customer base. Salesforce was chosen as the company's global CRM system following a formal evaluation and review process.
2008 was an exciting year for insurance companies in Massachusetts: Governor Deval Patrick introduced a new "managed competition" plan designed to entice new insurers to enter the market.
Mercy Home for Boys and Girls, a nonprofit organization and home for children in need, has tapped Amergent to manage its constituent database. Amergent's nonprofit data management software, Portfolio, was chosen following a lengthy search process, which included a formal RFP and presentations from three finalists. Portfolio will replace Mercy Home's legacy system as the nonprofit works to improve its multichannel outreach and expand its constituent base.
If you are responsible for a Web site, it is easy to believe that you are well prepared to capitalize on a surprise influx of visitors driven by social media and viral behavior. However, most Web analytics tools today were designed for Web 1.0 -- a world where visitor behavior did not change in a flash. Luckily, new types of technologies designed for these kinds of behavioral analysis are emerging. Known under various names such as associative, temporal or affinity databases, these solutions are reaching the level of maturity, scalability and performance necessary to handle Web data.
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