DMNews: Ogilvy & Mather forms sustainability practice

May 28, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Advertisement Vertical WebThe Internet Retailer 2009 Conference & Exhibition Rising Above - Not Just Surviving - The Economic Storm IRCE 2009 will be held June 15-18, 2009 at the Boston Convention & Exhibition Center. It is devoted to the strategies and tools that e-retailers use to thrive in a recession. Hear 178 E-Retail Pros in 91 sessions, visit 360 exhibiting companies and network with 4,000 E-Retailers. Register Today! Today's News Ogilvy & Mather forms sustainability practice Chantal Todé In a strategic move intended to make it easier for clients to access the agency's experience in sustainability-related issues, Ogilvy & Mather Worldwide has expanded its global sustainability practice, unifying multiple offerings into a new entity called OgilvyEarth. The new cross-discipline practice will be focused on helping businesses deal with the communication of sustainability, from both cultural and business perspectives.   CBS Outdoor merges text with billboards Dianna Dilworth CBS Outdoor has launched a new text messaging capability for its advertisers' outdoor media campaigns. The program, called Txt2go, will include a text keyword on advertiser signage that consumers can use to access marketing messages from the client, including special offers and promotions.   LAetcetera stumbles out of the starting gate Lauren Bell LAetcetera, the second weekend glossy planned as an insert for the Los Angeles Times, has suspended publication after only a month of printing. It was scheduled to have been mailed three times per month. The paper's first insert glossy, the monthly LA, will continue publishing.   Archway moves into consumer promotions with acquisition Chantal Todé Archway Marketing Services, which provides fulfillment services, print management and business intelligence to businesses, has entered a deal to acquire the supply chain management division of Resolve. The deal is expected to close at the end of June. While the two companies have competed in the past on the business-to-business side on fulfillment of marketing and point-of-sale materials, the deal with Resolve brings capabilities in consumer-facing marketing materials.   List Services Corporation rolls out USA Today Buyline E-mail Masterfile List Services Corporation introduces the USA Today Buyline E-mail Masterfile to the market. People in this masterfile are USAToday.com readers who have opted to receive offers from USAToday.com advertisers.   In This Week's Print Edition How can I use my direct marketing skills to enhance my job search? Jim John, career expert, MarketingJobForce.com Once you have inventoried the employers who are hiring, the companies you want to target, and what positions are available, it is time to get creative. In addition to posting your résumé online, consider using a featured résumé listing or résumé distribution service to directly market yourself to employers and differentiate yourself.   Greening your mail cuts costs as well Adam Collinson, mailstream consulting manager, Pitney Bowes Management Services Direct mailers looking to cut costs while increasing effectiveness need look no further than cleansing and qualifying customer and prospect addresses. The solution goes further than simply utilizing address cleansing software, though. Instead, consider employing managed address services to avoid wasted costs and lower response rates resulting from undeliverable-as-addressed (UAA) mail.   Web Weekly 6 Tips: Integrating social media with other marketing channels Social media is a hot, ongoing buzzword among marketers. But just good social marketing goes beyond just having a Facebook page. How can you be sure to take advantage of these tactics and integrate it with the rest of your marketing efforts? Six experts share their top tips.   more » Today's lists and databases Going for a Grant New list — Going for a Grant — ListBargains — This file contains entrepreneurs that want to start or expand their own business. These men and women have committed to a monthly subscription for instruction using a credit card online. They want to learn how to apply for available government grants.   Handyman Masterfile New list — Handyman Masterfile — Worldata — This file contains individuals who offer repair services for home and business owners. They have a diverse knowledge of skills such as painting, woodworking, landscaping, decorating, plumbing, electrical work, carpentry, home repairs and more.   Health Report & Book Buyers From University Health Publishing New list — Health Report & Book Buyers From University Health Publishing — Specialists Marketing Services — This file contains buyers of family health books, medical reference handbooks, healthy lifestyle cookbooks, and special reports on important medical topics. This is a group of highly educated, health-conscious buyers who are looking to these leading health institutions for specialized reports and books that provide in-depth information. These readers are educated and have discretionary income that expands beyond their interest in health. Eighty percent are homeowners and the average income of prospects is $75,000.   Wings of a Dove - Animal Welfare Donors New list — Wings of a Dove - Animal Welfare Donors — List Connection Inc. — This file contains donors who have responded to a wide variety of telemarketing and direct mail fundraising efforts. The average age is 45 and the average income is $50,000. These self-admitted donors should be responsive to many types of animal welfare related fundraising offers as well as other fundraising efforts.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research DMNews Data Management Survey Click the image below to vote in DMNews' weekly online poll
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