Epsilon has launched a new business division it's calling Epsilon Targeting that combines its new mover data compilation Epsilon Data Services; Abacus, the transactional co-op database giant; and ICOM Information & Communications, a direct-response consumer survey database. The company chose this "new wrapper" for its suite of services because the service focus was not just on aggregating data, but helping marketing clients target their best customers, explained Brian Rainey, president of Epsilon Targeting.
By streamlining their lead generation processes and establishing best practices, smart marketers can gain a competitive advantage when the downturn ends. Four experts discuss what should be your top priorities.
Avidas Pharmaceuticals LLC, a start-up company focusing on pharma products for dermatology, women's health and endocrinology, has tapped Veeva Systems as its CRM provider.
Marketers no longer see data collection, quality, accuracy and storage as background functions, due to the need to squeeze value from every campaign. However, there are plenty of obstacles to overcome, as we found in the first DMNews/CognitiveDATA Data Management Survey
Florida International University (FIU) College of Business Administration is one of the first schools to use the Intelliworks Social Marketing application as part of its student recruitment strategy. Intelliworks' new tool connects the CRM systems of university admissions departments with the schools' social networking platforms, such as Facebook and Twitter.
Every business person who cares about delivering value, quality and integrity in servicing customers knows one thing: Responding to customer feedback promptly and consistently builds trust and guarantees repeat business. Enterprise CRM technology must reflect that knowledge, belief and commitment by ensuring all the right steps for an appropriate response without delay — but also without missing the background information available in other document and data-heavy systems across the company.
DMNews' Essential Guide to Lists, Database Marketing & Data Services
Donald Hinman, SVP, data services, Epsilon May 06, 2009
Moving to a new home — whether for work, family or simply more space — is one of the great catalysts of consumer spending. The average new resident spends about $7,300 on everything from window treatments to take-out meals in the three months following a move. This spending sweet spot around a new move is prime time to reach consumers when they are most receptive to trial offers and actually looking to forge new connections.
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