DMNews: USPS ends Q2 with $1.9B loss

May 7, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News USPS ends Q2 with $1.9B loss Nancy Kearney May 06, 2009 Citing the ongoing recession and an "unprecedented" drop in mail volume, the US Postal Service today announced a $1.9 billion loss for the second quarter and said it likely expects to end the fiscal year September 30 with a projected deficit of more than $1.5 billion. Mail volume for the second quarter, which ended March 31, totaled 43.8 billion pieces, a drop of 7.5 billion pieces, or 14.7% compared to a year ago, the USPS said in a release.   Fredrick's of Hollywood CEO talks catalog comeback at ACCM Cara Wood May 06, 2009 Linda LoRe, president and CEO of Fredrick's of Hollywood, shared some of the intimate details of the women's lingerie merchant's marketing and multichannel strategy this morning with attendees of the 26th annual ACCM convention in New Orleans. "If you aren't looking at and talking to your consumer then your company is talking to itself," LoRe said.   Epsilon Targeting combines multiple data sources Cara Wood May 06, 2009 Epsilon has launched a new business division it's calling Epsilon Targeting that combines its new mover data compilation Epsilon Data Services; Abacus, the transactional co-op database giant; and ICOM Information & Communications, a direct-response consumer survey database. The company chose this "new wrapper" for its suite of services because the service focus was not just on aggregating data, but helping marketing clients target their best customers, explained Brian Rainey, president of Epsilon Targeting.   Sunset Strip Business Association selects SJ Communications Dianna Dilworth May 06, 2009 Los Angeles's famed Sunset Strip, known for its nightclubs Whiskey A Go Go, The Viper Room and the Rainbow Bar and Grill, has signed up a new digital/PR agency.   New prospecting tool for catalogers launches Cara Wood May 06, 2009 While many catalogers are looking at cutting circulation because of the economic downturn, postage increases and potential paper increases, some are still looking to prospect for new buyers. "Those companies that rely only on marketing to their best buyers or their own customers during the recession are going to be much smaller in a few years due to natural customer attrition," said John Neswadi, director of Transactional Data Products in the marketing information services division of Experian.   SMD Media Services awarded three African-American lists May 06, 2009 SMD Media Services Inc. has been awarded list management of three lists of African-American consumers. These lists include African American Mail Order Buyer Families, African American Mail Order Buyer Baby Boomers and African American Craft/Hobby Mail Order Buyer Families.   Galaxy Nutritional Foods names Engauge AOR Lauren Bell May 06, 2009 Galaxy Nutritional Foods has named Engauge its first-ever full-service agency of record as part of a rebranding strategy for its Veggie brand of soy-based cheese alternative. The new campaign, slated for September, will incorporate traditional print and PR as well as online ads, a revamped GalaxyFoods.com Web site and social networking on sites like Twitter.   In This Week's Print Edition Teens are top credit target Lauren Bell May 04, 2009 Marketers of debit and credit cards geared to teens balance the lifestyle-focused needs of teens with parents' interest in security   Good habits lead to better lead generation May 04, 2009 By streamlining their lead generation processes and establishing best practices, smart marketers can gain a competitive advantage when the downturn ends. Four experts discuss what should be your top priorities.   Online Poll Click the image below to vote in DMNews' weekly online poll Today's lists and databases People with Good Credit May 07, 2009 New Lists — People with Good Credit — Shamokin Database Services — This file contains people with credit scores of 700 or better.   Families with Children — Ages 4 to 15 May 07, 2009 New List — Families with Children — Ages 4 to 15 — Partners Marketing Inc. — This file contains parents of children ages 4 to 15.   Data Express Senior Citizens Caregivers May 07, 2009 New Lists — Data Express Senior Citizens Caregivers — LDS Group Inc. — This file contains senior citizens and the families that care for them.   Hispanic Members from North American Affinity Club May 07, 2009 New List — Hispanic Members from North American Affinity Club — Chilcutt Direct Marketing — This file contains Hispanic members from a number of clubs. These prospects have spent an average of $24 on a membership.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Dos and Don'ts: Local search OrangeSoda co-founder Derek Miner and Gregg Stewart, SVP, TMP Directional Marketing, offer tips on how to become local search-savvy without letting dollars fly out the door. Click here to read. FREE WHITEPAPERS View More Research
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.