DMNews: FTC ready to act on car warranty robocalls

May 13, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News FTC ready to act on car warranty robocalls Nancy Kearney May 12, 2009 The Federal Trade Commission is close to taking legal action against companies responsible for the thousands of computerized car warranty calls reaching consumers nationwide, according to a letter from the agency chairman to Sen. Charles Schumer.   IAB releases first official click measurement guidelines Sharon Goldman May 12, 2009 The Interactive Advertising Bureau (IAB) announced the release today of the first official click measurement guidelines, which are meant to help the online advertising industry combat click fraud. The guidelines were agreed upon by key industry leaders to help ensure that advertisers only pay for legitimate clicks.   US Navy, Campell-Ewald renew contract Chantal Todé May 12, 2009 The US Navy has renewed its relationship with agency Campbell-Ewald for advertising and marketing communications around recruitment following a mandatory rebid. Campbell-Ewald first won the account in 2000 with agency partners Accentmarketing and Global Hue Partners, meeting monthly recruiting goals in the ensuing eight-year period.   Metro International divests US dailies Lauren Bell May 12, 2009 The US operations of Metro International SA, publisher of free dailies, have been sold to former Metro CEO Pelle Tornberg. Metro International, which cited loss of revenue in the US division as a reason for the sale, is taking a loss of $2 million on the sale, the AP reported.   New Google Search Options offers real-time results Sharon Goldman May 12, 2009 Google went live with several new user-friendly search products today, including Google Search Options, which allows users to slice and dice their universal search results by such variables as recency, genre and timeline. Some are already musing that Google Search Options can be viewed a Google response to Twitter, though Google concentrated solely on the idea that the company is addressing the entire problem of how users can get exactly what they want.   Good Housekeeping upping trim size, trimming rate base Lauren Bell May 12, 2009 Amid a flurry of design changes and anniversary celebrations, Hearst Corp.'s Good Housekeeping magazine is trimming its rate base from 4.6 million to 4.3 million and raising its cover price. Trimming the rate base is expected to help the publisher do away with low-performing newsstand locations and offers that produce low renewals.   Edith Roman wins Hearst Business Media Physician's database Lauren Bell May 12, 2009 Edith Roman has won list management responsibilities for the Hearst Business Media Physician's Postal and E-mail Database. The list, which includes 775,785 postal addresses and 863,000 e-mail addresses, is new to the market.   In This Week's Print Edition What role does networking play in finding new employment in direct marketing? Jerry Bernhart, principal, Bernhart & Associates Executive Search May 04, 2009 Most people would agree that the best way to land a new job is to network. Now, there's some new research to back that up. The Bernhart Associates Employment Report has been surveying hiring trends in direct marketing since 2001. This was the first time we asked employers to identify their largest source of new hires.   Innovation and tech key to DM survival Pat O'Brien, CMO, Direct Group May 04, 2009 As the Winterberry Group reported recently, direct mail is a "channel in transformation," with profound changes taking place almost daily. Faced with unprecedented economic conditions, marketers have drastically reevaluated their reliance on traditional methods, and have stepped up demand for more precisely targeted, data-driven marketing and higher returns on every dollar spent.   Online Poll Click the image below to vote in DMNews' weekly online poll Today's lists and databases Pharmacists at Home Address May 13, 2009 New list — Pharmacists at Home Address — PCS Mailing List Company — This file contains pharmacists, some of whom have indicated that they have purchased through the mail.   Active Job Seekers from GrooveJob.com May 13, 2009 New e-mail list — Active Job Seekers from GrooveJob.com — ICS Marketing Support Services — This file contains GrooveJob.com members. These young people go through a free, one-time registration process to search for job openings, and keep their résumés on file.   Formula #1 Weight Loss May 13, 2009 New list — Formula #1 Weight Loss — Impulse Media — This file contains consumers of weight loss products. They have purchased various dietary supplements, shakes, programs and more. Most are older than age 40.   BusinessWatch Canada Postal May 13, 2009 New list — BusinessWatch Canada Postal — Direct Media — This file contains Canadian subscribers from six published newsletters: TechWatch, ExecWatch, HRWatch, FinanceWatch, Sales & MarketingWatch and MgmtWatch. These subscribers include CEOs, CFOs, VPs and other executives.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds 4 Tips: Twitter marketing Twitter is everywhere and chock-full of consumers - so more and more marketers want to get on the Tweeting bandwagon. But how can you be sure you're making the most of your microblogging efforts? Four experts share their top tips. Click here to read. FREE WHITEPAPERS View More Research DMNews Data Management Survey
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