DMNews' Digital Insider: Still "early days" for Twitter Search

May 12, 2009 Check out DMNews on your smartphone Advertisement Secure Payment Solutions for E-Tailers Worldwide In today's economic climate, stability should be a driving force behind all your decisions. With more than 20 years of experience, our longevity and stability makes us a recognizable name in the payments industry, while the strength of our ownership gives your business a solid foundation to move forward in these challenging times. Please click here for more information. Latest News Still "early days" for Twitter Search Sharon Goldman May 11, 2009 The news that Twitter Search - which is currently simply a search box that trolls Twitter feeds in real-time - will also soon start crawling and indexing the links that Tweets link to, was covered closely last week by many news outlets, with plenty of questions as to whether this function could someday pose a threat to Google and other mainstream search engines.   Report: Online customer satisfaction declines Chantal Todé May 11, 2009 Customer satisfaction with many of the largest online retailers fell 3% since last year, according to the annual Top 100 Online Retail Satisfaction Index from ForeSee Results and FGI Research. The research, which employs the methodology of the University of Michigan's American Customer Satisfaction Index (ACSI), is based on surveys of over 22,000 visitors to the top 100 e-retail Web sites by sales volume, as reported in the 2009 Internet Retailer Top 500 Guide. This year's aggregate score of 73 indicates online retailers may be dropping the ball.   Companies engage social media for coffee drinkers Lauren Bell May 08, 2009 McDonald's national McCafé launch is only the latest social media effort by coffee retailers.   Click Forensics offers upgraded platform that identifies convertible traffic Sharon Goldman May 08, 2009 Click Forensics has announced a new version of its traffic quality management platform, which will now allow ad networks, publishers and advertisers to identify traffic based on its likelihood to convert.   Appssavvy partners exclusively with top app developers Sharon Goldman May 07, 2009 Direct sales company Appssavvy has announced six exclusive partnerships with top social media application companies, whose popular apps include Circle of Moms, Pick Your Five, Texas Hold'em Poker, Friends for Sale and Dogbook.   Sears holds on to Acxiom for customer analytics Lauren Bell May 07, 2009 Sears Holdings Corp. has renewed its longstanding partnership with Acxiom Corp. as part of an effort to improve customer relationships and marketing efforts. The 50+-year-old marketing services contract has been renewed for another three years.   Inside Digital Inside the social graph Sara Holoubek May 11, 2009 Social media, social networks and now the social graph. The language might sound modern, yet the concept is timeless. Brad Fitzpatrick, a Google engineer and a respected thinker on the subject, describes the social graph as "the global mapping of everybody and how they're related." Fortunately for marketers, technology not only enables connections between people, but between people and brands.   Opinion Customer experience management in the age of social media Jenny Belser May 11, 2009 Customer experience management starts with an understanding of a customer's perception of their interactions with an organization. With the proliferation of social media, creating a program to effectively manage the customer experience is more complex than ever. Customers have a lot of choices on whether, how and where they interact with your organization and how they get information about products and services. How you respond to these choices determines the customer experience, which in turn defines brand experience and brand equity.   The DMNews Essential Guide to Search Engine Marketing Problem Solver: How can I optimize search during tough economic times? May 11, 2009 As economic clouds darken and search spend grows tighter, many search marketers are looking for creative means to retool their strategic planning efforts. One such approach may be simply to focus on what has served them well in the past.   DMNews Essential Guide to Search Marketing now online March 30, 2009 The 2009 DMNews Essential Guide to Search Marketing is now available online. Click on the image or headline to read.
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