DMNews: NALC president: Frequent postage increases avoidable

May 12, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News NALC president: Frequent postage increases avoidable Nancy Kearney May 11, 2009 Postage rate increases, such as the one that took effect today, can and should be avoided if Congress would rescind some of the "onerous financial shackles imposed" on the US Postal Service, according to the head of the national letter carriers union. The price of a first-class stamp rose 2 cents today, to 44 cents, the third straight annual increase.   Report: Online customer satisfaction declines Chantal Todé May 11, 2009 Customer satisfaction with many of the largest online retailers fell 3% since last year, according to the annual Top 100 Online Retail Satisfaction Index from ForeSee Results and FGI Research. The research, which employs the methodology of the University of Michigan's American Customer Satisfaction Index (ACSI), is based on surveys of over 22,000 visitors to the top 100 e-retail Web sites by sales volume, as reported in the 2009 Internet Retailer Top 500 Guide. This year's aggregate score of 73 indicates online retailers may be dropping the ball.   Experience marketing agency expands, plans NYC hires Cara Wood May 11, 2009 Portland, OR-based agency Taow Productions opened its second office on May 8 with the appointment of former Euro RSCG account director Karyn LeSuer. LeSuer joins the 12-person agency with the directive to lead the East Coast operations from New York City to help expand business and support the agency's global clients.   New study from iProspect highlights relationship between search and display Sharon Goldman May 11, 2009 Search agency iProspect released a new study today, based on a survey commissioned by Forrester Consulting, which highlights the symbiotic relationship between search and display advertising. Almost as many people, the study says, perform a search around a company or product in a browser after seeing a display ad as click on the ad itself.   Vibe to launch new tabloid Lauren Bell May 11, 2009 Vibe Media Group will launch a new print and online brand, The Most, in June. TheMostmag.com debuts June 1, to be followed by a print tabloid of the same name on June 16. The Most, circulation 300,000, will be distributed nationwide on a newsstand-only model.   List of investors at e-mail available May 11, 2009 EMailtricity introduces the Active Investors e-Newsletter Subscribers (Opt-In Email File) to the market. The file contains individuals who have subscribed to an online e-newsletter featuring stock recommendations and investing information from leading financial advisors.   In This Week's Print Edition Still "early days" for Twitter Search Sharon Goldman May 11, 2009 The news that Twitter Search - which is currently simply a search box that trolls Twitter feeds in real-time - will also soon start crawling and indexing the links that Tweets link to, was covered closely last week by many news outlets, with plenty of questions as to whether this function could someday pose a threat to Google and other mainstream search engines.   Showcasing creative campaigns from KCSM-FM, Sage FAS and National Breast Cancer Foundation May 04, 2009   Online Poll Click the image below to vote in DMNews' weekly online poll Today's lists and databases America's Buying Behaviors May 12, 2009 New list — America's Buying Behaviors — Dunhill International List Co. — This file contains consumers, by interest, using their past buying behavior from purchase data compiled from a variety of transactional sources.   Smooth As Silk Skin Product Buyers May 12, 2009 New list — Smooth As Silk Skin Product Buyers — Macromark — This file contains buyers via DRTV and the Internet of skin beautifying products. The products cost $47.50 per month. This list is 73% female.   Preschool Plus May 12, 2009 New list — Preschool Plus — Partners Marketing Inc. — This file contains parents with children age four to seven. Data are contributed from a set of parents' databases. Suggested usage includes magazine subscriptions, retail store outlets, financial planning services, book clubs for children, educational merchandise, and other marketers of preschool age related offers or other offers to moms and dads or new homeowners.   Directorship Magazine May 12, 2009 New list — Directorship Magazine — Direct Media — This file contains subscribers of Directorship magazine, which offers news and information for corporate officers and board directors. These prospects earn an average of $965,400 annually and pay an average of $295 on their subscription. This list is 86% male.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds 4 Tips: Twitter marketing Twitter is everywhere and chock-full of consumers - so more and more marketers want to get on the Tweeting bandwagon. But how can you be sure you're making the most of your microblogging efforts? Four experts share their top tips. Click here to read. FREE WHITEPAPERS View More Research DMNews Data Management Survey
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