DMNews: New credit card rules could challenge direct marketers

May 26, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News New credit card rules could challenge DMers Lauren Bell, Dianna Dilworth May 22, 2009 Credit card legislation signed by President Barack Obama Friday is expected to seriously impact the credit card industry and consumers' relationships with credit, and as a result, marketing from the industry is likely to change in message as well as volume.   Boost Mobile debuts multichannel campaign Dianna Dilworth May 22, 2009 Boost Mobile, the prepaid division of Sprint Nextel, is debuting a new campaign to promote its mobile phone services. The campaign, which includes TV, online, radio and mobile billboards, is centered around the "Unwronged" commercials featuring race car driver Danica Patrick.   National Geographic retains Epsilon Lauren Bell May 22, 2009 National Geographic Society, publisher of the more than 5 million circulation National Geographic magazine, has retained Epsilon for database hosting and marketing services. The nonprofit has been an Epsilon database client since 1997 and also uses the agency's e-mail and Epsilon Targeting services to manage and market to its 45 million-member database.   Health insurers sending more acquisition mail Chantal Todé May 22, 2009 Acquisition direct mail to individuals and coming from health insurers increased by 18% between April 2008 and March 2009, according to research firm Mintel Comperemedia. Mintel Comperemedia's direct mail database shows health insurers positioning themselves as high quality and focused on the individual, not just the employer.   Mercy Home chooses Amergent for data management Lauren Bell May 22, 2009 Mercy Home for Boys and Girls, a nonprofit organization and home for children in need, has tapped Amergent to manage its constituent database. Amergent's nonprofit data management software, Portfolio, was chosen following a lengthy search process, which included a formal RFP and presentations from three finalists. Portfolio will replace Mercy Home's legacy system as the nonprofit works to improve its multichannel outreach and expand its constituent base.   New health PIP available May 22, 2009 Impulse Media introduces the Evercleanse Health Product Buyers - Package Insert program to the market. Buyers of Evercleanse have purchased a natural cleansing and detoxification product.   In This Week's Print Edition Gloves off: Is paid blogging ethically sound? May 18, 2009 The debate over marketers paying bloggers covers a number of issues, ranging from search engine marketing practices to ethical concerns. Our experts weigh arguments on both sides.   Spotlight: Tim O'Leary, CEO, R2C Group Nathan Golia May 25, 2009 Tim O'Leary, co-founder and CEO of Portland-based agency R2C Group, on how DRTV has flourished in the recession, teaching corporate marketers about what DRTV offers and more.   Web Weekly 6 Tips: Integrating social media with other marketing channels May 20, 2009 Social media is a hot, ongoing buzzword among marketers. But just good social marketing goes beyond just having a Facebook page. How can you be sure to take advantage of these tactics and integrate it with the rest of your marketing efforts? Six experts share their top tips.   more » Today's lists and databases Heavy Metal Magazine Subscribers May 26, 2009 New list — Heavy Metal Magazine Subscribers — Leon Henry Inc. — This file contains an audience that enjoys fantasy art and illustrated fiction. Ninety-two percent are 18- to 34-year-old males with a median income of $50,000. The majority are well-educated and employed in white collar positions. Half of these dedicated subscribers have been receiving Heavy Metal magazine for more than 10 years.   Converting Hotline Magazine May 26, 2009 New list — Converting Hotline Magazine — The Information Refinery — This file contains subscribers to Converting Hotline Magazine, a converting and graphic equipment listing publication. The publication is designed primarily for the entrepreneur whose primary objective is to buy or sell equipment, materials and services.   Health Center for Better Living Catalog Blow-In May 26, 2009 New insert program — Health Center for Better Living Catalog Blow-In — Stanton Direct Marketing — Inserts can be blown in to the Health Center for Better Living catalog, which offers alternative health care products, such as vitamins and herbs that are all pure and natural. This 55% female program reaches people average age 50 or higher with a median household income of $75,000.   Randall‐Reilly Publishing Email Masterfile May 26, 2009 New e-mail list — Randall‐Reilly Publishing Email Masterfile — MeritDirect — This file contains readers of magazines including Aggregates Manager, Better Roads, Commercial Carrier Journal, Equipment World, Modern Wodworking, Overdrive, Successful Dealer, Total Landscape Care and Trucks Parts & Service. These magazines serve the verticals of trucking, construction, agriculture and industrial   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research DMNews Data Management Survey Click the image below to vote in DMNews' weekly online poll
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