K-VA-T, a regional chain of grocery stores in the Southeast, has started implementing Retalix Loyalty software to manage the latest phase of its customer loyalty program. The 106-store chain was already using Retalix StoreLine and HQ software to manage point-of-sale and price management, but still put out an RFP to about 20 vendors before choosing Retalix Loyalty. The new system, which will manage the Food City ValuCard Baby Club, Kids Club, Pet Club and Wine Club programs, delivers targeted, personalized offers to consumers and tracks offer performance in real-time.
Indiana-based HotBox Pizza has found the second time the charm for its mobile loyalty and rewards program. After only a month in test drive, the new program, which is being powered by mobile services firm Tetherball, has already seen a 24% redemption rate from the opt-in offer and a 10% redemption rate on the proceeding coupons.
Dairy Queen has signed on to use a new RFID-based mobile loyalty platform from mobile marketing company Tetherball. The new Tetherball platform, released June 2, helps clients like Dairy Queen deliver permission-based mobile coupons, rewards, sweepstakes and notifications to consumers through an RFID chip, called a Tetherball Tag, which attaches to their mobile phones.
As data collection becomes increasingly complex, sophisticated and essential for marketers, protecting the security of those databases is more important than ever. We asked several top experts to offer their best tips for how marketers can make sure their data stays safe.
The world's ongoing economic issues have taken their toll on consumers' view of banks, and new reports from Forrester Research, S1 and other firms are now backing up the anecdotal evidence that banks are suffering from a CRM crisis.
RightNow Technologies has joined the growing field of CRM providers offering social network monitoring to clients. Cloud Monitor, part of RightNow's latest service suite upgrade, tracks consumer comments on Twitter and YouTube and feeds these data into the user company's CRM system.
Really Simple Systems, a hosted CRM vendor based in the UK, has expanded its services to North America with the opening of a Toronto office. The company — the largest vendor of Web-based CRM in the UK — works mainly with small and midsized businesses with five to 200 users.
Lorne Schwartz, CEO, MEI Computer Technology Group Inc.
Consumer packaged goods (CPG) manufacturers have been using trade funds for decades now in order to influence retailers and to collaborate on marketing programs that ultimately shape consumer behavior. The rise of store brands, complex and expensive demand data, regulatory issues, and an expanding marketing mix all combine to further complicate the process. Add to that a general lack of cooperation and common goals between suppliers and retailers, and trade promotions management starts to look like a pretty hairy problem.
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