DMNews: Systemax exits hosted e-commerce software business

June 4, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Advertisement The Internet Retailer 2009 Conference & Exhibition Rising Above - Not Just Surviving - The Economic Storm IRCE 2009 will be held June 15-18, 2009 at the Boston Convention & Exhibition Center. It is devoted to the strategies and tools that e-retailers use to thrive in a recession. Hear 178 E-Retail Pros in 91 sessions, visit 360 exhibiting companies and network with 4,000 E-Retailers. Register Today! Today's News Systemax exits hosted e-commerce software business Chantal Todé June 03, 2009 Systemax Inc. is exiting the ProfitCenter Software (PCS) hosted software business and a majority of the PCS workforce will be leaving the company. The company pointed to the current economy for its difficulties selling PCS to potential customers. The PCS product is a Java, Web-based order management and e-commerce system.   MMA Forum: Mobile marketing grows, trust is key Dianna Dilworth June 03, 2009 Mobile marketing represents 1.8% of all marketing expenditures in 2009, and while this may seem like a small number, the average mobile marketing budgets are growing by 26% per year, according to research by Peter Johnson, VP of market intelligence and strategy at the Mobile Marketing Association, presented today at the MMA Forum in New York. This growth, it should be noted, is happening when marketers are seeing a 7% drop in their average marketing budgets.   Energy drink Guru launches fully social push Nathan Golia June 03, 2009 Guru, an organic energy drink available in Whole Foods and other health food stores nationwide, has launched the "Clean energy for dirty minds" campaign. Virtue Worldwide, the creative and branding arm of the Vice network, is the agency working on the campaign, which targets young, urban consumers with a number of social media.   Illinois State University Foundation engages JHG for mobile effort Chantal Todé June 03, 2009 The Illinois State University Foundation has selected digital marketing agency JHG for digital and mobile services to help in its fundraising efforts. "A lot of colleges and universities are struggling to bring younger people into their fundraising programs," said Elizabeth Estes-Cooper, EVP and chief strategy officer at JHG. Several factors are contributing to the issue, including that a lot of younger people prefer donating to causes over institutions and that many only have cell phones and not land lines, making telemarketing difficult, explained Estes-Cooper.   Grocery chains intensify loyalty efforts Lauren Bell June 03, 2009 K-VA-T, a regional chain of grocery stores in the Southeast, has started implementing Retalix Loyalty software to manage the latest phase of its customer loyalty program. The 106-store chain was already using Retalix StoreLine and HQ software to manage point-of-sale and price management, but still put out an RFP to about 20 vendors before choosing Retalix Loyalty. The new system, which will manage the Food City ValuCard Baby Club, Kids Club, Pet Club and Wine Club programs, delivers targeted, personalized offers to consumers and tracks offer performance in real-time.   Silverpop revamps tool Dianna Dilworth June 03, 2009 Silverpop has revamped its Engage B2B e-mail interface making things easier for clients such as Pauline McCormack, a marketing consultant, who manages the e-mail campaigns for three different supply chain companies. The new Engage includes a new campaign graphical user interface that lets marketers drag and drop their e-mails into a storyboard-like editor.   Corporate gift buyers list available June 03, 2009 ETargetMedia.com Inc. has introduced the Corporate Gift Buyers list to the market. This file contains executives and professionals who are responsible for purchasing gifts, incentives and holiday merchandise for their company's employees and corporate clients.   In This Week's Print Edition Boomer women get social Sharon Goldman As women age 45 to 65 make massive moves online — particularly onto Facebook and other social media — marketers work to catch up.   Make the most of your mobile Web creative Creating a mobile Web, or wireless access protocol (WAP), site doesn't mean simply shrinking the site you've made for the PC-based Internet. Four experts offer their tips on optimizing mobile Web creative.   Web Weekly Top Tips: Keeping your databases safe and secure As data collection becomes increasingly complex, sophisticated and essential for marketers, protecting the security of those databases is more important than ever. We asked several top experts to offer their best tips for how marketers can make sure their data stays safe.   more » Today's lists and databases Clemson Professional Development for Women Attendees/Inquirers New list — Clemson Professional Development for Women Attendees/Inquirers — GreatLists.com — This file contains women who have attended or inquired about the Professional Development for Women program, presented by the Clemson University Office of Continuing Education.   Higher Education Student Applicants New list — Higher Education Student Applicants — Interactive Marketing Solutions — This file contains individuals looking to improve their lives and advance their career. They are motivated students searching for higher education and scholarships for a variety of majors. The average age of prospects is 27, and their average income is $37,000. Sixty-two percent are female.   Matrix Group Catalog Blow-In New insert program — Matrix Group Catalog Blow-In — List Services Corp. — Inserts can be blown in the catalogs from the Matrix Group, a mail order apparel designer and sporting goods catalog company that offers unique, hard-to-find clothing, accessories and other items with an athletic focus to the youth and junior markets.   3D Multi-Touch Database New list — 3D Multi-Touch Database — Millard Group — This file contains buyers across a wide variety of product affinities and interests. It offers a modeling program, including profile, response and mail file match programs, to maximize results on its postal, e-mail and phone segments.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Click below to visit DMNews' Caples Community Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research DMNews Data Management Survey Click the image below to vote in DMNews' weekly online poll
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