Tuesday, July 7, 2009

DMNews: CognitiveData acquires CMS Direct

July 7, 2009

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Today's News


CognitiveData acquires CMS Direct

Chantal Todé July 06, 2009

Seeing an opportunity to bring innovation to the areas of data accuracy, analytics and marketing databases for the catalog industry, CognitiveData, which was acquired by Merkle in May and is a wholly owned subsidiary of the database marketing agency, is acquiring catalog marketing services firm CMS Direct. CognitiveData and CMS have been working together since 2006, when they formed a strategic partnership. At the time, CMS began incorporating CognitiveData's data accuracy technology into its list processing and data processing environment.
 

Johnson & Quin acquires certain assets of Staples' direct mail division InteliMail

Chantal Todé July 06, 2009

Direct mail production and printing services provider Johnson & Quin has acquired certain assets of Staples Print Solutions' direct mail division InteliMail. The deal brings Johnson & Quin customers in the financial services, retail and government arenas as well as additional bindery, lettershop and affixing capabilities.
 

Urban Outfitters adds mobile commerce

Dianna Dilworth July 06, 2009

As retailers are faced with a challenging recession, they are looking to digital to get in front of consumers on the mobile device, where they can extend the brand reach and collect new data. Clothing retailer Urban Outfitters is taking its mobile efforts to the next level, moving from text to mobile commerce. The retailer has teamed up with mobile services firm Acuity Mobile Acuity to expand its mobile efforts to include an m-commerce site.
 

Compass Direct taps Regency for marketing international lists

Lauren Bell July 06, 2009

Regency Direct has been named exclusive list manager for international mail order company Compass Direct. The list has a total universe of close to 750,000 names. Regency's experience with international lists and data rules helped the company win Compass' business from former list manager List Services.
 

AM/Direct gets 1-800-Flowers.com inserts

July 06, 2009

AM/Direct, the multichannel division of Direct Media Millard, has been appointed manager for the corporate insert media properties of 1-800-Flowers.com Inc. programs. These include 1-800-Flowers.com, Plow & Hearth and HearthSong.
 

From the Print Edition

REI debuts iPhone app targeted to bicycling enthusiasts

REI debuts iPhone app targeted to bicycling enthusiasts

Dianna Dilworth

Just in time for the summer bicycle-riding season, outdoor retailer REI has launched a new iPhone app that helps consumers monitor and share their biking experiences.
 

Toolbox: Online video, e-mail, lead generation, Web site

Unleashing your Web site, what to look for in an online 
video RFP, how to weed out poor leads and e-mail tips in this week's edition of DMNews' Toolbox.
 

Web Weekly

Technique: How to build the best PPC landing page

You've paid for the click and now you need to make the most of it. We asked three experts to share their secrets on how to design the best landing page so that every pay-per-click lead from a search engine turns into a buyer.
 

Today's lists and databases

Legacy Learning System's Instructional Course Masterfile

New list — Legacy Learning System's Instructional Course Masterfile — Infomat — Description: This file contains motivated individuals who have placed orders online for comprehensive courses consisting of audio CDs, DVDs, printed materials and online support, priced from $219 to $249.
 

Sports Medicine Professionals

New list — Sports Medicine Professionals — Fred Woolf List Co. — This file contains professionals who specialize in the diagnosis, treatment, care and prevention of injuries sustained by both professional and amateur athletes.
 

American Humane Association

New management — American Humane Association — Trinity Direct — This file contains donors to a nonprofit membership organization that aims to protect children and animals from cruelty, abuse, neglect and exploitation. Average donation is $16.00.
 

Classified




InfoDirect, a Mailing List Management company is seeking Full Time and Part Time positions. Current openings include:

Mailing List Locator
Seeking full time or part time person to locate mailing lists for InfoDirect to manage. Must have minimum 3 years experience locating lists for list management. Must be aggressive and creative. Relocation optional.

Mailing Lists Marketing
Looking for a part time person to handle marketing for all of its managed lists. Must be creative, imaginative, and think outside the box. Work from your home, relocation not required. Must have minimum 5 years experience in marketing.

Mailing Lists Sales
Seeking highly motivated, aggressive, full time sales executive with a successful documented track record of selling compiled and response consumer and business lists. Must have a minimum of 5 years of successful sales experience in the direct marketing industry. Excellent base salary, commissions and benefits. Relocation is optional.

Data Salesperson - National Accounts
Seeking salesperson to bring their experience and contacts to an opportunity to represent our unique data assets including online-generated consumer product usage survey information and individual-level grocery purchase data.

Excellent compensation and benefit package for the right person...if that's you, send resume to daniel@infodirectlists.com, or fax to 256-536-0705.




Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations.

What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience.

Please contact us at:
P.O. Box 383
Yardley, PA 19067
215-579-2070


Or visit our website:
www.kenmalek.com



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