As retailers are faced with a challenging recession, they are looking to digital to get in front of consumers on the mobile device, where they can extend the brand reach and collect new data. Clothing retailer Urban Outfitters is taking its mobile efforts to the next level, moving from text to mobile commerce. The retailer has teamed up with mobile services firm Acuity Mobile Acuity to expand its mobile efforts to include an m-commerce site.
The industry took a significant step in the behavioral targeting and privacy debate by releasing seven best practices principles for behavioral targeting on July 2.
The Mobile Marketing Association announced on July 1 it has released the latest version - its fourth - of its US Consumer Best Practices Guidelines for Cross-Carrier Mobile Content Services. MMA updates the guidelines twice a year.
E-mail marketing services firm StrongMail Systems has acquired PopularMedia, a social media marketing company, for an undisclosed figure. Under the terms of the agreement, PopularMedia will come under the StrongMail brand and its social media tools will become part of the StrongMail suite of digital marketing offerings.
Investment bank Petsky Prunier released a trend report highlighting M&A and investment activity in the second quarter of 2009. It reveals continued slowdown for marketing, information and digital media investment volume and value. Bright spots in interactive and digital advertising were driven primarily by venture capital and corporate investments in social media, online video, mobile marketing and software-as-a-service e-mail marketing.
One month into the life of Bing, Microsoft's revamped search engine, the industry is buzzing over initial promising usage statistics and market share claims. Yet others are more cautious, suggesting that short-term usage stats do not necessarily equate with a change in consumer behavior and long-term market share gain.
Mike Swartz, director of business development, Adroit Interactive
Dynamic ads are quickly becoming a necessity for forward-thinking agencies and brands. The power to target messaging in real time and optimize creative performance without the production costs and headaches is a value proposition few can ignore.
The DMNews Essential Guide to Search Engine Marketing
Damir Saracevic, dir. of interactive mktg, Catalyst Direct
When I attend conferences and chat with peers, there's consensus regarding best techniques for pay-per-click (PPC) campaign management. After all, if conventional wisdom is most sound, why not repeat it? Instead, I have four unorthodox concepts to share.
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