MasterCard Worldwide is bringing its "MasterCard priceless picks" effort to the iPhone through a new app. The new iPhone app, which was created by MasterCard's agency of record McCann Erickson, New York and mobile firms MRM Worldwide and Ubermind, is an extension of the existing user generated Web site. Like the Web site, the iPhone application calls consumers to write reviews of their favorite restaurants, entertainment and fun experiences in general.
Stanton Direct has released the Great Places to Shop: Online insert program to the market. The program offers placement in packages, co-ops, statement stuffers and ride-alongs to people who sell products online.
Google announced its second quarter 2009 earnings on July 16, with $5.52 billion in revenues, a 3% increase compared with the same period in 2008. However, its average cost per click, which includes clicks related to ads served on Google sites and its AdSense partner sites, decreased 13%.
G2 Worldwide, a WPP Group property, is expanding its promotional marketing group in the US. The agency has appointed Joe Lagattuta as VP, group creative director and consumer promotions specialty lead to help run the group.
Last week, New York Attorney General Andrew Cuomo came to a settlement with cosmetic surgery firm Lifestyle Lift, after the firm allegedly published fake consumer reviews across the Web.
The launch of Bing in June was Microsoft's latest volley in the battle for market share against Google. But it is working? According to a new report from search optimization firm SearchIgnite, not yet. Bing has had little impact on Microsoft's share of U.S. paid search advertising in the second quarter of 2009, the study found. In fact, Microsoft's search has remained at 6% of the ad pie, where is has been for years, according to the report.
The tremendous potential of search advertising lies in its ability to advertise to a highly-targeted audience looking for very specific products and services. One big downside, however, is cost. Because only the largest companies can bid on the most popular keywords, like "CRM" or "antivirus," for small companies, the key to search advertising is focusing on "long-tail" keywords that tend to be significantly cheaper.
The DMNews Essential Guide to Search Engine Marketing
David Wright, interactive media director, Click Here
When a business considers using search engine marketing (SEM), the answer too quickly is, "Yes, of course." You ought to be there, right? It's among the least expensive of all online marketing tactics. But are you really well prepared for SEM? A few difficult questions might determine whether your SEM will succeed — even before a single cent is spent, keyword bid placed or optimization tactic pursued.
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