DMNews: Urban Outfitters signs Merkle for data and analytics

July 21, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News Urban Outfitters signs Merkle for data and analytics Chantal Todé July 20, 2009 Multichannel apparel merchant Urban Outfitters Inc. has selected database marketing agency Merkle Inc. to manage data, analytics, strategy and build a comprehensive custom-built database infrastructure called a Knowledge Center for executing multichannel marketing programs in the US. The deal encompasses all of the company's retail brands, which include Urban Outfitters, Anthropologie and Free People. "We see a trend in the retail space of going away from really basic data processing to taking CRM more seriously," said Scott Cone, SVP and client team lead at Merkle.   PRC accepting comments on USPS request to close branches Cara Wood July 20, 2009 The Postal Regulatory Commission will hold a pre-hearing conference on July 30 at 9:30am to hear public views on the US Postal Service's recent proposal to close some of its retail stations and branches. The USPS filed a request for review with the PRC on July 2. The agency cited the current financial crisis and the continuing decline in mail volume as the reasons behind the proposed changes.   MasterCard brings 'Priceless picks' to the iPhone Dianna Dilworth July 20, 2009 MasterCard Worldwide is bringing its "MasterCard priceless picks" effort to the iPhone through a new app. The new iPhone app, which was created by MasterCard's agency of record McCann Erickson, New York and mobile firms MRM Worldwide and Ubermind, is an extension of the existing user generated Web site. Like the Web site, the iPhone application calls consumers to write reviews of their favorite restaurants, entertainment and fun experiences in general.   Parenting School Years ups rate base, joins newsstands Lauren Bell July 20, 2009 Parenting School Years will raise its rate base by 50,000 — to 550,000 — as of its February 2010 issue. The magazine's ongoing growth push also includes a custom publishing project, slated for August, and a move to newsstand availability in September.   Stanton Direct introduces insert program for online merchants July 20, 2009 Stanton Direct has released the Great Places to Shop: Online insert program to the market. The program offers placement in packages, co-ops, statement stuffers and ride-alongs to people who sell products online.   From the Print Edition Creative campaigns from Carolines on Broadway, Commonwealth Financial, Danner Shoe Nathan Golia, Carol Krol, Cara Wood Hear what Joel Tretin, group creative director at Ogilvy, thinks of digital CRM efforst from Carolines on Broadway, Commonwealth Financial Group and Danner Shoe Manufacturing Co.   Marketers weave web of loyalty Chantal Todé Many multichannel merchants are investing in the e-commerce customer experience as a way to drive results even as economic pressures force them to cutback in other areas.   Web Weekly Problem Solver: How can b-to-b marketers stretch their marketing budget to generate leads in this economy? With too few dollars in the ever-shrinking b-to-b marketing budget, marketers are hard-pressed to quickly generate qualified, sales-ready leads. M. H. (Mac) McIntosh, president and principal consultant of Mac McIntosh Inc., suggests eight tips for making the most of a minimal budget.   more » Today's lists and databases Taking Action: Be Your Own Boss New list — Taking Action: Be Your Own Boss — Aggressive List Management — This file contains individuals that are researching options for starting a home-based business.   Insurance Solutions: Auto Insurance Prospects New list — Insurance Solutions: Auto Insurance Prospects — Sound Beach Marketing — This file contains consumers at a time when they are known to be shopping for or renewing their auto policies.   A 1 Back to the Future Headed for College New list — A 1 Back to the Future Headed for College — Byrum & Fleming — This file contains individuals who have responded to a survey indicating that they or a family member is returning to college, starting college or is in college.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York Manhattan • Direct Mail Manager ... $70K • Email Marketing Manager ... $90K • Merchandise/Marketing Manager ... $100K • Senior Manager/ Director, Merchandise Marketing ... $125K • Director Online Marketing ... $120K • Director Of Marketing, Customer Acquisition ... $150K Connecticut • Online Merchandise-Product Manager...$75k New England Connecticut/Western Mass • Online Media Buyer...$70k • Dir/Mgr, Social Media Marketing...$100k Massachusetts • Sales Manager/Biz Dev Database Solutions...$110k For more opportunities PLEASE visit our website www.smithhanley.com > For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Caples Community David & Goliath helps bring the Kia Soul into the digital space Ready. Set. Go. Entries for the 32nd Caples Awards are now open. Click here to download the entry kit today. Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research DMNews Data Management Survey
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