DMNews Email Marketing Weekly: Student Advantage increases e-mail click-through rate with Lyris partnership

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September 30, 2009 Check out DMNews on your smartphone Advertisement Emails Gone Viral: Measuring "Share-to-Social" Performance Have questions about social sharing and email? Silverpop, the first email marketing service provider to bridge the gap between email and social networking, has the answers. Its latest benchmark study, offers unique insight into what makes an email shareworthy. Receive your free copy today! News Student Advantage increases e-mail click-through rate with Lyris partnership Dianna Dilworth Student Advantage, a discount loyalty program aimed at college students, has directly increased clickthroughs by 10% by testing its e-mail campaigns. The wholly owned subsidiary of The CBORD Group began regularly testing its e-mails in January after it transitioned from using an in-house e-mail product to working with e-mail services firm Lyris.   Miles Media uses social tools in e-mails for travel campaigns Dianna Dilworth Miles Media, an agency that specializes in marketing for travel and tourism bureaus, is using a share-to-social tool for its clients' e-mail marketing efforts. Miles used the Silverpop tool in e-mail marketing efforts for Visit Florida and for West Virginia's tourism board. The technology allows recipients to share the message with friends by posting it directly to their Facebook, MySpace or Twitter pages. The goal of both campaigns was to acquire new customers.   Personal touch for loyalty Carol Krol Food and beverage marketers add immediacy, relevance and personalization to spur consumer adoption of loyalty programs   Leads let you down? Look at the source You can't implement effective lead generation initiatives without a good database. Four lead generation experts share their tips on keeping data clean, sourcing data, qualifying leads and following up   Opinions Inbox Insider: Holiday e-mails must be giving Dianna Dilworth It is still a bit early to tell how consumers will spend their money this holiday season, especially after consumer confidence dipped in September after a slight uptick in August gave retailers a false bit of optimism. Yet one thing is for sure: Most consumers have tighter budgets and they are looking for better deals and better value. With retailers challenged with sending relevant and targeted messaging this season, search and e-mail will be two of the main drivers, according to a new report by Experian.   How to make your e-mail social Tony Owens, associate director of digital strategy, Emerge Partners E-mail is as vital and important a part in the direct marketing toolkit as ever before. Competition for the scarce attention of consumers remains intense as marketers devise ways to make brand messages stand out amid cluttered inboxes. So, it is particularly vital that marketers take advantage of the consumer's broader media and communications ecosystem as part of the evolving role of email marketing.   From the 2008 DMNews Essential Guide to E-mail Marketing DMNews seeking Essential Guide to E-mail columns DMNews is seeking submissions for the 2009 Essential Guide to E-Mail Marketing, which will be published on October 26. Experts from all areas of the direct marketing world are invited to share their knowledge, case studies, trends, tips, best practices and forecasts with DMNews' readership. We will accept submissions at various levels of expertise and understanding.   Essential Guide to Email Marketing coming October 26th This year's Essential Guide to E-mail Marketing is coming out on October 26. The new guide contains everything you need to know about e-mail marketing including tips, trends and techniques contributed by the e-mail industry's most experienced thought leaders. Addressing topics such as e-mail marketing 2.0, e-mail deliverability, analytics and measurement, as well as case studies with leading marketers, the Essential Guide is not to be missed. Pick up your copy early at the DMA Annual show at the DMNews booth.   Lists and Databases Infocus releases dental hygienist list The American Dental Hygienists Association has awarded Infocus management of its client list. This is the first time that the ADHA list has been offered on the list rental market. This file contains registered dental hygienists.   Click to check out the Top 10 Tips to win a Caples Awards Caples Community Wayne Pick, ECD at Rapp New Zealand, explains how ANZ Bank attracted students with social media rather than monetary incentives DMNews is accepting nominations for its second annual Top 30 under 30 Direct and Digital Marketers. CLICK HERE to nominate someone today Agency Business Report Click below to view all agency profiles DMNews Data Management Survey

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