DMNews Database Weekly: Hoover's launches consumer-facing Jobseeker Reports

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October 1, 2009 Check out DMNews on your smartphone News Hoover's launches consumer-facing Jobseeker Reports Mary Elizabeth Hurn Hoover's ventured into the business-to-consumer market for the first time on September 30 with the launch of Jobseeker Reports. Available for download at Hoovers.com/jobseeker, each report includes company description, contact information, top competitors, recent company news, stock performance and key financials. The price is $19.95 and up per report.   Alliance partners with Pacific Dental for credit card program Mary Elizabeth Hurn Alliance Data Systems, a provider of loyalty and credit card services, has signed a multiyear agreement with Pacific Dental Services (PDS). As part of the deal, Alliance will supply PDS with patient financing and marketing services through a private-label credit card program for dental procedures.   Omnicom Media Group and DDS extend data relationship Mary Elizabeth Hurn Omnicom Media Group has renewed a multiyear contract with Donovan Data Systems, the two organizations announced September 28. DDS will provide the advertising, marketing and communications holding company with management systems and services as part of the deal, for which financial terms were not disclosed.   Peer-endorsed social loyalty program Peer2 launches Mary Elizabeth Hurn Peer-endorsed online marketing platform Peer Squared (Peer2) has launched in beta. Apparel companies Miss Sixty and Energie, motorcycle brand Ducati, nutritional product maker SuperFoodsRx and performance skin care product Brave Soldier are among the brands signed as clients.   Leads let you down? Look at the source You can't implement effective lead generation initiatives without a good database. Four lead generation experts share their tips on keeping data clean, sourcing data, qualifying leads and following up.   Personal touch for loyalty Carol Krol Food and beverage marketers add immediacy, relevance and personalization to spur consumer adoption of loyalty programs.   Column How retailers can improve customer loyalty Mark McGuire, president and co-founder, Alice.com Consumer packaged goods (CPG) manufacturers are faced with the growing challenge of how to connect and interact with consumers in efficient, targeted and value-added ways. Retailers account for such a large portion of CPG sales - and the resulting data - that manufacturers are in the dark about exactly who they should be targeting. The retail "middle man" knows what consumers want, while manufacturers spend billions dollars on advertising and marketing to figure it out. With such vast consumer insight, big-box retailers have created their own brands—private labels that copy manufacturer products at lower prices.   DMNews' Essential Guide to Lists, Database Marketing & Data Services The 2009 DMNews Essential Guide to Lists & Databases is now online The 2009 DMNews Essential Guide to Lists and Databases is now available as a PDF file. Click on the image or headline to download it.   Caples Community Wayne Pick, ECD at Rapp New Zealand, explains how ANZ Bank attracted students with social media rather than monetary incentives DMNews is accepting nominations for its second annual Top 30 under 30 Direct and Digital Marketers. CLICK HERE to nominate someone today DMNews Data Management Survey Agency Business Report Click below to view all agency profiles

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